Branding
Monday February 8, 2021 By David Quintanilla
Ditching the Dropper: Smart Dosing for the Luxury Cannabis Market | Dieline


With a concentrate on retro, vivid, and daring, AFC collaborated with MAD CONSORT to create a brand new search for their hashish and hemp merchandise. With their sights set on a predominantly feminine demographic, they aimed to glamorize the healthful properties of hashish ingestion and software by designing their minimalist brand and colourful array of designs. The choice to conveniently bundle the oil in a small, cylindrical bottle was as intentional as the method of its cultivation. The inclusion of hashish info and data inside the bundle’s design additionally goals to encourage shoppers to grow to be knowledgeable on what they’re buying and utilizing. 


In an business inundated with doubtful claims and complicated shopping for experiences, AFC is an entire plant, full-spectrum hemp product model that believes in transparency, client schooling, and highest high quality. AFC’s merchandise are rigorously examined a number of instances in any respect phases of their journey from seed to bottle.

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The corporate’s hemp extracts are packaged in translucent glass spray bottles, so shoppers can see what they’re placing into their physique from the get-go. The product is cGMP (Present Good Manufacturing Follow) compliant and is organically grown, non- GMO, vegan, Kosher, and pesticide-free. AFC has nothing to cover and invitations shoppers to scan the bottle’s QR code, accessing the product’s COA (Certificates of Evaluation). AFC encourages you to belief, however confirm by studying the whole lot about these high-quality extracts. No sleight of hand, no bait, and no swap hoodoo. 

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AFC’s packaging even telegraphs this imaginative and prescient by showcasing its oil in a thick, glass bottle that’s positioned contained in the outer rectangular packaging, making a swimsuit of armor to guard the oil’s cannabinoids from dangerous gentle. From a product and model design perspective, AFC positions itself on the crux of the rising overlap between the hashish and wellness industries. 

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The fastest-growing of all segments in our market is the “Hashish Mother” who appears to be like for enhanced methods to complement sensible consuming and train to gradual the results of ageing and easy the tough edges of middle-aged life. It is a big and rising viewers that mainstreamed natural, superfoods, clear consuming, and moral merchandise. Now they’re doing it once more, however this time for hashish and hemp merchandise. This demographic not often outlets on the suitable facet of the menu. They’re interested in manufacturers that match their lifestyle and coincide with different high-end well being and wonder merchandise of their medication cupboard, each inside and outside. 

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Because of this, AFC’s packaging and plush model imagery cuts a classy vibe with picket bottle tops, adorned with the embossed AFC seal. The beautiful, matte packaging represents the luxurious facet of hemp. The product’s supply methodology can also be functionally particular. As a substitute of the centuries-old liquid dropper you usually see with tinctures, AFC opted to make use of a wiser oral supply system: the one-hand spray pump.

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Designed by the AFC crew, this methodology permits for extra exact dosing and simpler dose calculation, a way of management that one lacks when utilizing droppers. One easy spray immediately into the mouth, onto meals, or topically on achy physique components does the trick every time. It’s a fool-proof system that not solely measures how a lot CBD you’re ingesting with each pump, but additionally prevents the oil from changing into contaminated. With this know-how, customers also can simply share the advantages of AFC’s hemp extract with associates, household and canna-curious acquaintances with out worrying about additionally unintentionally sharing germs.

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