Tuesday December 29, 2020 By David Quintanilla
Does It Exist? — Smashing Magazine

About The Writer

Maggie Mackenzie is an Australian author and editor, at present working as a Copywriter for White Peak Digital, an online design firm primarily based in Australia. She has …
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This text investigates the intricate dynamics related to the connection between creativity and expertise and discussing whether or not or not creativity nonetheless exists. We’ll discover what creativity seems to be like and who (or what) is it now coming from. Finally, if creativity is actually being impacted by expertise, is there a solution to discover the steadiness between the human and the digital?

Know-how has accomplished our world wonders: from developments in medication, journey, communication, and to not point out our personal day-to-day lives. There’s little doubt that it has “transformed human experience” by impacting the way in which our society features, in addition to how we work together with each other and ourselves. However is that this really a great factor?

By fully embracing expertise as part of our on a regular basis lives, are we inadvertently impacting our capacity to create and be artistic — with out the assistance of a display? Whereas some argue that because the world continues to advance, so do our artistic pursuits. With a lot being changed and repurposed by expertise, it nonetheless appears acceptable to query: how precisely is expertise impacting creativity?

Defining Creativity

Earlier than we go deeper into discussing the connection between expertise and creativity, it’s essential to outline phrases. Alexander Rauser, CEO of Prototype, a digital technique company, outlined that creativity “come[s] from observing the world, interpreting it and bringing us new concepts and ideas,” whereas expertise has develop into a brand new lens by which “to see the world differently [and] access information…”. Creativity helps us to discover new paths, think about new prospects, and pursue new careers. With out creativity, I’d not be a author, and designers would most likely not exist. Motion pictures, TV exhibits, music; all the things we love and revel in, would have little engagement. The world would most likely be fairly uninteresting and boring.

After we actually check out what we encompass ourselves with, I feel we’d be hard-pressed to search out one thing that doesn’t have a artistic component to it. I suppose, it’s inside this stress, the place the problem begins to set in. Given the ambiguous nature of creativity, a blanket assertion of ‘creativity now not exists’ is a really arduous name to make. Creativity isn’t just one factor, however as an alternative, is many.

As such, once we talk about the existence of creativity in a world immersed in expertise, it’s extremely essential to outline what facets of creativity are being impacted and why. Are we discussing childhood creativity? Innovation creativity? Net design creativity? Every has its personal set of parameters, influences, and problems relating to expertise.

A examine for the Worldwide Discussion board of Academic Know-how & Society argued that with a view to perceive creativity as a fancy phenomenon, we have to:

“…abandon the view of creativity, wherein the individual is on the middle of all the things, for a mannequin wherein the individual is a part of a system of mutual influences and knowledge.”

International Forum of Educational Technology & Society

It’s nearly as if we have to change the query of whether or not or not creativity nonetheless exists, to “the place does it exist, and who or what is it now coming from?”

Can Creativity And Know-how Work Collectively?

The easy reply to that is sure. Creativity and expertise do work collectively and should not mutually unique. As an alternative of suppressing creativity, expertise has the power to reinforce particular areas of the artistic course of, by presenting a brand new platform for creativity to exist on (and are available from). By the development of expertise, concepts (which can have as soon as existed inside our minds) can now be let out and are available to life within the bodily world. We now have the mandatory instruments for better prospects and extra modern options.

Know-how has impressed new careers, in addition to creations. In the previous couple of many years, the quantity of latest industries which have blossomed to life is unbelievable. By taking a better have a look at web design, it’s apparent that as expertise rose, a brand new breed of designers emerged from the darkish — planning to take over the Web and assist it thrive.

Light bulb and brain shaking hands
Human and digital creativity working collectively. (Picture supply: Shutterstock) (Large preview)

Espen Brunborg, Head of Design at Primate, questioned in an article for Smashing Journal, if the Internet is, in fact, killing web design creativity, as there is a component of artistic disruption occurring as a result of comfort of automated grids and patterns. And whereas this undoubtedly has benefit, there’s no denying how far internet design has progressed and remodeled due to expertise. In such a brief period of time, internet design has transversed from the first website in 1991 to the emergence of the time period ‘User Experience’ in 1995, to the creation of Google in 1998, to Youtube in 2005, and now the rebellion in social media giants like Instagram.

These days, web sites are greater than only a web page of knowledge; they’ve develop into an expertise. A personality by which to grasp a enterprise and its values. As designers started experimenting extra with animations, colours, parallax layouts, content material creation, and even e-commerce options, resembling one-click checkouts and paycheck scanners, this solely enhanced the expertise for customers, inviting a speedy progress in web site visitors. Cindy Moore, Director of Growth for MTS, wrote that “designing websites requires the ability to brainstorm creatively, work with color theory, and appeal to users based on their wants, needs, and personal preference”.

Developments in expertise have, arguably, pressured designers to develop into extra artistic as they’ve needed to adapt to the rising local weather of private gadgets. Over 50.44% of web page views are accounted for by mobile devices, which implies designers must guarantee that web sites are person pleasant throughout a variety of platforms. Strategies resembling responsive internet design have been thus created. It launched new thought patterns and concepts on learn how to make web sites extra partaking for customers, by highlighting the significance of fluid grids and versatile photos.

Designer’s workplace desk
Design improvement (Picture supply: Shutterstock) (Large preview)

A analysis paper written by Nathalie Bonnardel, a researcher on the College of Marseille, and Franck Zenasni, a professor on the College of Paris, investigating the impression of expertise on artistic design, argued that “new technologies and, especially, new CAD systems may help designers to easily express their creativity as well as to assess their ideas or solutions.”

How Has Know-how Impacted Enterprise Creativity?

It’s straightforward to see, then, how the enterprise world has benefited from the creativity and expertise dynamic. Companies now have the chance to advertise themselves extra creatively over a myriad of platforms and mediums, whether or not that’s by web sites, movie commercials, social media or radio, whereas addressing a wider vary of audiences. This has finally contributed vastly to the fixed publicity to on-line content material, serving to companies to maintain up-to-date with their competitors, analysis the wants of shoppers, and re-imagine content material to go well with their wants.

Amongst all of this, essentially the most fascinating phenomenon that stands out to me is how it may be flipped the opposite method. As a result of this all sounds wonderful, proper? How, then, might expertise negatively impression the way in which we create, when it affords all these wonderful prospects?

The Complication Dynamic

Finally, all the things has a push and a pull; a light-weight aspect and a darkish aspect. As an example, petrol automobiles are fantastic for transport, but not so nice for the atmosphere; cash could be an extremely useful supply however can spoil the lives of so many. Whereas expertise and creativity could also be appropriate in some areas, once we start to look extra carefully, it’s straightforward to identify a number of the drawbacks — notably relating to reliance, originality, and human improvement. A easy and clear instance, for example, is the calculator: many people rely so closely on automated calculations these days, relatively than taking the time to determine it out for ourselves.

Perhaps the issue is that now it’s simply all too straightforward. We now not have to think about content material, it’s merely proper in entrance of us. Why hassle spending hours attempting to develop and nurture our creativity when it’s delivered to us on a silver platter? Given what Espen Brunborg stated about how our growing dependence on machines is finally going to be detrimental to our artistic practices, we should ask ourselves:

Are we really in control of technology, or has it taken control of us?

The scary factor is, I don’t suppose now we have really seen the height of this dynamic. What occurs to creativity when the era who has been consistently surrounded by gadgets because the day they have been born, grows up?

Human being leashed by phones
Is expertise in charge of us? (Picture supply: Office Guy Cartoons) (Large preview)

Our kids are undoubtedly spending extra time on screens, whether or not they’re at dwelling, in school, or with mates, and with “devices becoming a fabric of their lives,” they’re consequently lessening the alternatives for them to give you their very own creations. We’re so prepared to offer over our energy to those gadgets, that it could come to a degree the place creativity “may be harder to find in older children and adults because their creative potential has been suppressed by a society that encourages intellectual conformity.”

Furthermore, the perfect concepts and inspirations usually come to us once we are in any other case occupied, resembling washing the dishes, going for a stroll, staring on the clouds, or being in nature. Our minds concurrently go clean and develop into clear — as if ready for concepts to flood in and take over. Daydreaming is such a unconscious but fulfilling expertise all of us unwittingly partake in.

A recent study, written by the Division of Psychology on the College of British Columbia, decided that daydreaming is definitely paramount to boosting our creativity. Nevertheless, with our fixed publicity to expertise, we’re lessening the chance of this boosting occurring. Whereas we are able to sit and mindlessly watch TV, we’re consistently fixated upon a display, limiting any time for our minds to wander, empty, and permit area for concepts. As an alternative, we have to be nurturing our minds. Why not take the time to stare out the window? Depart your cellphone behind? Aimlessly gaze on the sky for an hour? You’d be shocked by how a lot creativity you may encourage whenever you’re not in any other case occupied by expertise.

The place Does The Stability Want To Be?

In the long term, the place does this go away us? Have the robots already taken over, as Espen Brunborg suggests, or is there a solution to discover a medium between expertise and human creativity? I feel so. Whereas expertise is part of our lives, it isn’t our life totally. I feel generally we overlook there’s a world past our telephones, or computer systems, or the content material we see on TV.

Discovering A World Past Know-how

We have now already confirmed that humanity and expertise can co-exist. Now it’s merely a matter of re-adjusting the scales to guarantee that creativity is nurtured and never deterred by both people or expertise. Slightly, it’s merely influenced. The easiest way to shift, refocus, and discover a steadiness, is to come back again to the bodily world — even when for only a second. On the coronary heart of it, the steadiness wants to come back from inside us. Know-how is barely going to proceed to advance, and we, as a society, should discover methods to harness its potential whereas retaining it from hindering our personal.

A case examine written by Linda Miksch and Charlotte Schulz of Lund College, investigating the phenomenon of a digital detox as a response to expertise overload, states the next:

“Because of an abuse of digital gadgets … and the ensuing fixed availability and accessibility, the significance of discovering a steadiness in connectivity … grows.”

Disconnect to Reconnect: The Phenomenon of Digital Detox as a Reaction to Technology Overload

Miksch and Schulz go additional as to elucidate particular actions we are able to take to restrict our digital utilization. These embody establishing limitations round when, the place, and the way lengthy we use our gadgets, creating consciousness and residing within the second, and re-discovering the significance of offline actions and mediums. They conclude that whereas using expertise itself can develop into recurring, so can also the implementation of each day actions “to minimize expertise utilization”. This merely highlights that there’s a solution to come again.

The truth is, the documentary The Social Dilemma, directed by Jeff Orlowski, discusses the highly effective impression of merely turning off the notifications in your cellphone. Give it some thought; the second our telephones ‘bing’ we soar; we see banners seem on our dwelling display and get a sudden rush of endorphins. It’s nearly like that a part of our brains hooked up to expertise, by no means really switches off. We’re all the time on alert for the subsequent message, subsequent occasion, subsequent piece of stories. As an alternative, strive turning your notifications off, or placing your cellphone on ‘Do Not Disturb’. Chances are you’ll even prefer to solely flip off the notifications for a specific app, like Fb or Instagram. When you develop into accustomed to it, it’s astonishing how little you concentrate on your cellphone, when the anticipation of a message is all of a sudden eliminated. Not solely can switching off your notifications make it easier to join with the skin world, however it will probably additionally assist to construct a extra harmonious relationship along with your cellphone.

Really helpful studying: Are Websites Adding To Consumer’s Health Issues?

One other solution to reconnect with the world is, after all, to be in it and round it. Day by day walks and train are a beautiful solution to take away your self from expertise, breathe in nature, and open your thoughts. There’s something so unexplainably calming about strolling by a park lined with bushes, gazing up, and seeing them softly sway within the wind. It’s nearly like an immediate sense of feeling grounded; a reminder that all the things is okay. Maybe it’s as a result of nature is to date faraway from expertise that it exhibits us there’s nonetheless life that exists with out it. Even simply half an hour a day, particularly after being in entrance of a display for hours at a time, can generally be all you have to reset, rebalance, and maintain going. In the long term, a each day stroll round a neighborhood can’t solely impression our creativity and creativeness however additional our psychological and bodily well being and well-being. The excellent news is, it doesn’t cease right here. There are such a lot of actionable adjustments you may make to nurture the world past expertise, and by extension our creativity, together with meditation and yoga, retaining a journal, or studying.

The query is, how will you do it? Will you embark on a digital detox and go fully offline? Will you take heed to placing your cellphone away when spending time with mates? Will you endeavor to search out pleasure and function exterior of a display? The actions you select to take, irrespective of their scale, will solely assist us to come back again to an area of equilibrium and steadiness, altering the connection between creativity and expertise for the higher. As a result of in the long run, the important thing to the survival of our creativity begins with us.

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