Branding
Wednesday January 27, 2021 By David Quintanilla
Don Tuch Is An 80s-Inspired Nostalgic Fast Food Concept | Dieline


Don Tuch will transport you again to the 80s, however in a great way, with out all of the booger sugar and large hair.

This quick meals idea situated in Mexico Metropolis makes use of a nostalgic typeface that feels paying homage to the previous Pizza Hut font. It is also becoming and on-point that the hero colours for this fast-food model could be mustard yellow and ketchup pink. No quick meals idea is full and not using a character, after all, and the cheerful lad exhibiting a little bit of midriff is the proper, approachable hero to spherical out a recent new idea that you simply really feel such as you’ve been gorging your self on for years.


Don Tuch is a fast-food restaurant situated in Mexico Metropolis.

The gastronomic custom coming from Yucatán, is taken in the direction of an eclectic idea combining genuine flavors in a memorable and distinctive means. Don Tuch is a tribute to Yucatán delicacies in a playful and relaxed strategy.

For the model’s identification, we needed to create distinction between classic nostalgia reinterpreted in a playful means. To attain this, we used a serif typeface and a vibrant coloration palette to convey stability. We created a personality named “Don Tuch” after the restaurant identify to boost this pleasant strategy.

Replica of the branding belongings was essential, we created totally different units of stickers and stamps to decrease copy prices. The result’s a singular and pleasant strategy that welcomes each member of the household to take pleasure in this scrumptious meals in a extra chill out atmosphere.

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