Branding
Tuesday January 26, 2021 By David Quintanilla
Don Tuch Is An 80s Inspired, Nostalgic Fast Food Concept | Dieline


Don Tuch will transport you again to the 80s. This quick meals idea situated in Mexico Metropolis makes use of a nostalgic typeface that truthfully jogs my memory of the outdated Pizza hut font. It’s becoming and lovable that the hero colours for this quick meals model can be mustard yellow and ketchup purple. No quick meals idea is full and not using a character, and the cheerful lad exhibiting a little bit of midriff is the proper, approachable hero to spherical out a contemporary new idea you may really feel such as you’ve been eating at for years. 


Don Tuch is a fast-food restaurant situated in Mexico Metropolis.

The gastronomic custom coming from Yucatán, is taken in the direction of an eclectic idea combining genuine flavors in a memorable and distinctive manner. Don Tuch is a tribute to Yucatán delicacies in a playful and relaxed method.

For the model’s identification, we wished to create distinction between classic nostalgia reinterpreted in a playful manner. To attain this, we used a serif typeface and a vibrant colour palette to convey stability. We created a personality named “Don Tuch” after the restaurant title to reinforce this pleasant method.

Replica of the branding belongings was crucial, we created totally different units of stickers and stamps to decrease copy prices. The result’s a novel and pleasant method that welcomes each member of the household to get pleasure from this scrumptious meals in a extra calm down atmosphere.

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