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Wednesday June 16, 2021 By David Quintanilla
Don’t Be Addle-Headed, Drink High Desert Days | Dieline


Excessive Desert Days is the latest beer from Lone Star Brewing. The can is designed by artist Dana Tanamachi in collaboration with the design company, Switch. The golden and amber tones on the can play completely into the title of the beer and the brewery. To not point out, the typeface on the can is completely becoming in its minimalistic but completely western-inspired fashion. 


Lone Star Brewing is worked up to announce its newest beer launch, Excessive Desert Days. The brand new beer is supposed to have fun and embody the spirit and style of Texas’ Large Bend area. To assist have fun the launch of the brand new beer, Lone Star can be asserting an Instagram sweepstakes open to authorized residents of the 50 states in the US and the District of Columbia by which individuals have an opportunity to win a getaway to Marfa, Texas. Excessive Desert Days is obtainable at retailers all through Texas beginning in June.

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Excessive Desert Days is a easy, wheat-style beer with an ABV of 4.6% brewed within the Hill Nation of Austin with the best substances Texas has to supply. The beer is brewed with white wheat and Pilsen malt after which completed with hibiscus and agave nectar. Excessive Desert Days has a unique-to-Texas taste that gives a crisp and refreshing style with candy honey-like notes from the agave and tart, natural, virtually cranberry-like taste from the hibiscus. Excessive Desert Days is the most recent providing within the Lone Star Tradition Sequence, which additionally contains Rio Jade, a Mexican-style lager, and Das Bier Y’all, a German-style kölsch. 

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In celebration of the brand new Excessive Desert Days beer, Lone Star is asserting an Instagram sweepstakes: Excessive Desert Hunt. Contributors within the sweepstakes might want to observe Lone Star Beer on Instagram to be careful for a particular riddle that will likely be launched on the model’s feed. The winner of the sweepstakes will win a weekend getaway for 2 to Marfa, TX, together with a two night time keep at El Cosmico, $200 present card for Convenience West Barbecue, and $200 Visa present card for different journey bills. The riddle will likely be launched on or round June 10, 2021, at 12 p.m. CST on Lone Star’s Instagram feed (Link to official rules for full details).

“We’re actually excited to proceed our Tradition Sequence with Excessive Desert Days – our purpose is to seize the essence of Far West Texas and have fun the fantastic thing about the Texas panorama by way of design and regionally minded flavors,” stated Lone Star Model Supervisor, Daniel Crawford. “The Excessive Desert Hunt sweepstakes is our means of bringing the Far West Texas expertise to life and giving a couple of fortunate Texans an thrilling journey.”

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The Excessive Desert Days can was designed by artist Dana Tanamachi together with design company, Switch. The brand new beer will likely be obtainable for buy in a six-pack of 12 oz. cans and can retail for the instructed worth of $7.99. To discover a close by retailer carrying Excessive Desert Days, shoppers can use Lone Star’s beer finder tool on its web site. Excessive Desert Days will likely be obtainable at choose retailers beginning in June together with HEB, Whole Wine & Extra, and others. Keep tuned for extra info and observe alongside on Lone Star’s Instagram and Facebook.

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