Respiration new life into the potato vertical does not precisely sound thrilling, and but, the rebrand for Downey Farms Potatoes is each modern and charming. By producing the luggage utilizing a paper that appears like burlap, the designers pay homage to how customers historically expertise potato packaging however with a sustainable twist. The typeface used all through the design has a 3D really feel that is traditional and timeless, whereas the illustration of a farmer on a tractor is pure kitsch (which we’re completely right here for).

A Rebrand That’s In The Bag.

The Downeys have grown, harvested, packaged, distributed and marketed potatoes for over ninety years promoting to customers, retailers, processors, restaurateurs and establishments.

As a fan of our earlier work of their Natural line, Mr. Downey requested us to develop a synergistic search for their mum or dad model, Downey Farms.

We knew these merchandise wanted to look as timeless and pure as doable. They’re, in spite of everything, potatoes — so what higher solution to package deal them than in a potato sack? This look has been completed to demise with espresso, however surprisingly we didn’t see a lot if any burlap utilized by their opponents. Persevering with with our heritage-inspired nameplate, we added usages to the easy typographic design to assist the much less savvy buyer.

We additionally thought a bit greener this time round, switching all the luggage to paper. In addition to being cheaper to supply, paper additionally absorbs moisture and gives a darkish surroundings to make sure longer shelf life. Plus, to offer higher style and fewer waste, we changed the bag’s non-recyclable netting with easy air holes for optimum freshness, making the bag 100% recyclable for the primary time.

The roll-out additionally included non-consumer going through 50lb baggage and transport packing containers. As these are usually completed on a budget with little branding, we have been more than pleased to proceed with the feel and appear — establishing a extra constant look throughout all factors of contact.