Branding
Friday January 15, 2021 By David Quintanilla
Downey Potatoes Gets A Rebrand That’s In The Bag | Dieline


Respiration new life into the potato vertical does not precisely sound thrilling, and but, the rebrand for Downey Farms Potatoes is each modern and charming. By producing the luggage utilizing a paper that appears like burlap, the designers pay homage to how customers historically expertise potato packaging however with a sustainable twist. The typeface used all through the design has a 3D really feel that is traditional and timeless, whereas the illustration of a farmer on a tractor is pure kitsch (which we’re completely right here for).


A Rebrand That’s In The Bag.

The Downeys have grown, harvested, packaged, distributed and marketed potatoes for over ninety years promoting to customers, retailers, processors, restaurateurs and establishments.

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As a fan of our earlier work of their Natural line, Mr. Downey requested us to develop a synergistic search for their mum or dad model, Downey Farms.

We knew these merchandise wanted to look as timeless and pure as doable. They’re, in spite of everything, potatoes — so what higher solution to package deal them than in a potato sack? This look has been completed to demise with espresso, however surprisingly we didn’t see a lot if any burlap utilized by their opponents. Persevering with with our heritage-inspired nameplate, we added usages to the easy typographic design to assist the much less savvy buyer.

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We additionally thought a bit greener this time round, switching all the luggage to paper. In addition to being cheaper to supply, paper additionally absorbs moisture and gives a darkish surroundings to make sure longer shelf life. Plus, to offer higher style and fewer waste, we changed the bag’s non-recyclable netting with easy air holes for optimum freshness, making the bag 100% recyclable for the primary time.

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The roll-out additionally included non-consumer going through 50lb baggage and transport packing containers. As these are usually completed on a budget with little branding, we have been more than pleased to proceed with the feel and appear — establishing a extra constant look throughout all factors of contact.

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