Branding
Thursday December 17, 2020 By David Quintanilla
Drinking Is Changing. Thankfully Kåska Keeps The Market Fresh | Dieline


The best way we expertise social settings is altering each day. With the brand new low-alcoholic aperitif market rising, it could actually really feel just like the market is quickly rising. 

Fortunately, Kåska is right here to alleviate any worries that this might develop into a stale market. The design makes use of a wrap-around method to depict an a contemporary illustration of mates having fun with time collectively. The chunky, approachable typeface provides this low-alcoholic aperitif a vibrant, youthful spirit with out being too infantile. A low-alcoholic various for a youthful crowd would possibly simply be the proper treatment for 2020. 


How do you place a brand new model in a market that’s tremendous saturated however, whereas on the opposite, you’re in a virgin class (low-alcohol distilled spirits) simply being born?

Ingesting is altering, however much more, so is the shift in folks’s pondering. The Founder’s of Kåska have a robust agenda and motivation to assist and catalyze this alteration towards a extra equal, conscious and accepting world. This was the intrinsic basis of Kåska.

However how? Why? As a drinks model?!

As an alternative of selecting to be “loud agitators on the barricades”, we realized that whereas the loudest front-runners do ignite the primary waves of change, the largest influence occurs when “radical” concepts are democratized, coming into the informal discussions of the extra reasonably opinionated bigger lots. What a greater vessel to facilitate constructive, mind-opening discussions than a tasty, low-alcohol beverage.

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