Branding
Thursday June 17, 2021 By David Quintanilla
Eres Fuego, Need We Say More? | Dieline


With a reputation like “Eres Fuego,” the packaging must measure up. Alex Monzó, KOA Distance, and Brandsummit created a packaging design that does simply that. With holographic labels that emulate the colours of flames and a powerful typeface that encapsulates you, the design system is unforgettable. The packaging is not solely fuego, it is muy caliente as properly.


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Beer, espresso and sports activities collectively at KOA Distance. The world’s first half Ultraman, celebrates its fifth version with a brand new marketing campaign: Eres Fuego (You’re Hearth). A dangerous and energetic proposal, which seeks that the courageous (contributors) really feel the power of all the weather through the three days of the take a look at.

To do that, a graphic was developed in fluorine colors with two ranges of gradient, geometric shapes that characterise the flames of the fireplace and a daring typeface that supplied forcefulness and influence. A visible proposal as distinctive and unforgettable as this triathlon, which was tailored each to the competitors clothes (jersey, socks, shirt and finisher shirt) in addition to to the restricted editions of two beers and a specialty espresso that accompanied the journey.

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