Branding
Monday April 19, 2021 By David Quintanilla
Fable Whisky Brand Captures New Imaginations | Dieline


gpstudio has artfully designed the packaging for the whisky model Fable. By means of the Scottish fantasy, “the Ghost Piper of Clanyard Bay,” every bottle visualizes a scene from the story by way of black and white illustrations. The bottles emit the kind of spookiness that fills you with pleasure as in the event you had been sitting round a campfire sharing ghost tales along with your closest associates. All of the labels, together with the title fonts, are handwritten to replicate the model’s storytelling side. Bella Jones created attractive handmade whisky cups and water jugs created from black porcelain influenced by the black rock of Clanyard Bay that shall be offered alongside the whisky bottles. The packaging is moody but balances a way of delicateness as properly.

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Fable Whisky, an unbiased Single Cask whisky bottler based on artwork and storytelling.

Our shopper’s whiskies are restricted version releases from chosen distilleries and hand-picked casks from Scotland’s acclaimed but not generally recognized distilleries. Subsequently, we wanted to create a model for our shopper that might not solely adapt but in addition change over time as new merchandise had been launched.

‘Fable’ was born, a model based on storytelling and artwork which continuously delivers tales of thriller and creativeness. With the very first Fable story to be often called ‘Quantity One’.

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The unknown Scottish fantasy ‘The Ghost Piper of Clanyard Bay’ is the primary to be reimagined and that is retold as an illustrated animation by Hugo Cuellar. An eerie narration by Jeff Rawle additionally brings the intriguing creation to life.

Crafting and punctiliously contemplating each element of the model, our imaginative and prescient was to create a charming distinctive world the place we take shoppers on a journey of pleasure and discovery.

The parable is damaged into chapters by which every chapter was based mostly round a personality or a scene, every illustration is linked to a bottle launch that includes the distinctive distilleries the place the casks had been hand-picked. Every design is crafted to the character and scene of the story. All of the labels together with the title fonts are handwritten to replicate the storytelling side of the model.

The bottles had been waxed sealed with the parable title and wrapped in paper with the complete story supplied on the within on the wrap. Within the story every character and scene was highlighted to point out the complete vary of the gathering.

The gathering is being launched over a time period however gone once they’re gone, ‘til the subsequent Fable is informed.

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gpstudio labored on the bottle wrap, field, neck tags, story insert, social media, web site, restricted version prints, reward packaging, sampling packaging and attire all to be launched this yr.

We additionally labored with ceramicist Bella Jones to create bespoke whisky cups and a water jugs created from black porcelain that was influenced by the black rock of Clanyard Bay. The ceramics had been handmade completely for Fable whisky and shall be offered alongside the whisky product.

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