Marketing
Thursday April 1, 2021 By David Quintanilla
Facebook Adds ‘Feed Filter Bar’ News Feed Control Tool, New Options to Restrict Post Comments


After testing the choice out for more than a year, Fb has as we speak officially launched its new Information Feed Filter Bar choice, which makes it simpler for customers to modify between the common Information Feed, ranked by Fb’s infamous algorithm, and both a ‘Favorites’ or ‘Latest’ itemizing of posts, the latter being form of like a reverse-chronological feed.

Facebook News Feed ranking options

Type of. As you may see in these screenshots, the primary focus of Fb’s replace is its Favorites choice, which it first launched for some customers back in October. Favorites allows you to choose as much as 30 mates and Pages to incorporate in your precedence itemizing, with the posts from those who you select then highlighted with a badge, and showing greater in your common Information Feed.

And with these elective Feed listings, now you can view your Favorites itemizing as a separate, particular person feed, which is able to give customers extra management over their Fb expertise.

Facebook Feed options

You’ll be able to see on this instance the three alternate feed choices on the high of your Information Feed:

  • Dwelling – Being your common Fb Information Feed, ranked by the algorithm
  • Favorites – The separate itemizing of your hand-picked folks and Pages
  • Latest – Which is theoretically an choice to see your entire posts in reverse chronological order – the much-requested return to the algorithm-free Fb feed.

Faucet on the management icon to the appropriate of those choices and you will be proven this pop-up of extra controls.

Facebook News Feed controls

So it is the identical, choices, however you may as well entry your Information Feed preferences, which affords extra controls over your feed.

Once more, form of.

The factor is, none of those controls is technically new. As famous, Favorites has been round since final October, and you’ve got lengthy been in a position to decide on ‘See first’ on people and Pages for your feed, which is admittedly the identical factor. And whereas it looks as if a simple solution to change to a reverse-chronological feed, the ‘Latest’ itemizing continues to be outlined by the algorithm, it is simply that quite than seeing the posts Fb has chosen for you, within the order that it decides, you may listing them by add date.

So it isn’t full management of your feed as such, but it surely does give customers extra choices. And perhaps extra importantly for Fb, it does provide the notion of extra management over your feed, inside straightforward attain, at any time.

That might be sufficient to quell a minimum of among the ongoing debates round how Fb’s algorithm manipulates engagement – which is the main target of a separate new essay from the company’s VP of Global Affairs and Communication Nick Clegg, which fits into element about how Fb’s actually to not blame for societal division and angst, and the way there is not any particular proof to counsel that Fb is any extra polarizing than the rest.

As per Clegg:

Maybe it’s time to acknowledge it’s not merely the fault of faceless machines? Think about, for instance, the presence of dangerous and polarizing content material on non-public messaging apps – iMessage, Sign, Telegram, WhatsApp – utilized by billions of individuals around the globe. None of these apps deploy content material or rating algorithms. It’s simply people speaking to people with none machine getting in the best way.”

There’s quite a bit to discover round Fb’s perspective on such inside this put up, an excessive amount of to enter right here, however the essence is that, in Fb’s view, it is working to supply extra management to customers by way of instruments like this, as a result of it isn’t, as many have advised, in Fb’s pursuits to indicate essentially the most divisive, sensational content material to customers, as a way to spark engagement. 

The linkages listed below are pretty tenuous – within the instance above, as an illustration, the truth that folks share divisive content material inside messaging apps doesn’t suggest that hasn’t first been influenced by Fb’s algorithm in exhibiting customers that content material of their Information Feed earlier than distributing. However Clegg’s fundamental premise is that it isn’t Fb’s purpose to make its platform extra sticky by exhibiting extra emotionally charged content material, and that these new controls, together with numerous different adjustments Fb has rolled out in current instances, underline that.

The way you view that sentiment will largely come down to private notion. Clegg is appropriate in noting that tutorial analysis is diverse, however there’s positively proof to counsel that Fb has fueled societal divides. However the Clegg’s ultimate competition additionally lies in the truth that folks make the selection about the place and the way they work together. That is additionally true, however once more, there’s extra complexity to it than merely placing it again on customers and their private selection in such. 

Apart from the brand new feed controls, Fb can also be giving customers a brand new choice to regulate who can touch upon their posts, with a view to limiting undesirable interactions within the app. 

Facebook comment controls

The choice is much like the reply controls that Twitter launched back in August, which offer extra capability for protecting your conversations restricted to these you care about.

As defined by Facebook:

By adjusting your commenting viewers, you may additional management the way you wish to invite dialog onto your public posts and restrict probably undesirable interactions. And should you’re a public determine, creator or model, you can also select to restrict your commenting viewers in your public posts that will help you really feel protected and have interaction in additional significant conversations along with your neighborhood.” 

That is an necessary notice – the brand new remark controls do not solely apply to private posts, however Pages also can use the brand new restrictions to restrict who can have interaction with their updates.

And once more, whereas Fb is portray this a method – offering extra controls to assist customers handle their exercise – the reality right here can also be somewhat extra nuanced. 

As reported by The Guardian, the brand new controls additionally align with a 2019 court docket ruling in Australia which discovered that information media firms could be held chargeable for defamatory feedback posted by customers on their public Fb Pages.

As per The Guardian:

“The ruling discovered media firms have a duty to pre-moderate feedback, however beforehand there was no solution to display feedback posted on Fb earlier than they have been revealed, until the web page directors used a restricted key phrase filter to select up a phrase or phrases and forestall feedback containing these phrases being posted.”

Since this ruling, media firms have been compelled to additional make investments into remark moderation, however this new choice would allow these entities to have extra particular management over such, which may see them, basically, change off feedback for extra divisive content material, decreasing that burden.

So once more, whereas Fb’s saying one factor, there’s seemingly one other facet to additionally think about. However both approach, it is one other consideration in your course of, and it may assist limit abusive, aggressive feedback within the app – although little question it’ll additionally spark extra debate over the impacts of filter bubbles and proscribing who you have interaction with, and the way, within the app.

And at last, Fb can also be including new notes of context on posts that it recommends to customers of their Information Feeds.

Facebook feed post recommendations

As per Fb:

“At this time, we’re additionally offering extra context across the content material we advise in Information Feed by increasing  “Why am I seeing this?.” Which means that you’ll be capable to faucet on posts from the buddies, Pages, and Teams you observe in addition to among the posts we advise to you and get extra context on why they’re showing in your Information Feed.”

As you may see, the brand new choice basically extends Fb’s advertisements explainers to common feed posts, which is able to assist customers get extra context, in the event that they select, as to why one thing is showing of their feed.

There are some fascinating choices right here, which have broader implications within the wider context of Fb’s influence, and it’s fascinating to additionally notice the timing of the discharge (simply earlier than a protracted weekend) and the aim of this new communication.

Primarily, these instruments do not present quite a lot of new performance, however they do appear to supply extra, which once more, appears to be the primary goal. By giving customers extra choices to handle their interactions, it places additional onus on the customers themselves to handle their expertise, which seems to be Fb’s important push. “It isn’t us, it is you, we’re providing you with the instruments to cease your self being indoctrinated or radicalized”. It is then as much as customers how they apply them.

As famous, that appears somewhat tenuous, and disingenuous in strategy. However based mostly on Clegg’s essay, that clearly Fb’s angle, and these new instruments align with that strategy.  

The brand new Feed Filter bar is now obtainable on Android, with the choice rolling out on iOS within the coming weeks.



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