Marketing
Tuesday May 4, 2021 By David Quintanilla
Facebook Adds New Safety Features and Creative Tools for Asian and Pacific Islander Heritage Month


Fb has announced a spread of recent initiatives to mark Asian and Pacific Islander Heritage Month, together with new security instruments, extra funding for API associated teams, and inventive instruments to assist Fb and Instagram customers take part within the celebration.

First off, on consumer security – with violence in opposition to Asian Individuals on the rise, Fb is shifting to lift consciousness of probably offensive or harmful remarks by broadening its remark warning options that are triggered by dangerous language.

As defined by Facebook:

“To ensure the API neighborhood feels secure and supported on our apps, we’re increasing our remark warning options on Fb to encourage folks to rethink dangerous language and supply schooling round how that language could impression the API neighborhood and others.”

Fb first rolled out offensive remark prompts on Instagram back in 2019, earlier than increasing them to its foremost app in June last year.

Fb hasn’t supplied any official stats on the effectiveness of those prompts, however clearly, they’re serving to to vary consumer habits, and get extra folks to rethink their language. 

Which may very well be all that is required in lots of circumstances. Final August, Fb additionally published research which confirmed that straightforward misinterpretation generally is a key driver of on-line angst. 

That is the primary time Fb has used the prompts in a extra focused means, aimed toward addressing hate speech particularly, and it will be attention-grabbing to see if this further friction within the course of helps scale back offensive incidents and stories.

Along with this, Fb has additionally introduced a brand new $5 million donation package deal for “organizations centered on racial justice and fairness for the API neighborhood”, whereas it can additionally assist to additional promote these teams with prime of feed prompts and alerts.

“All through the month of Could, folks in america will see a #StopAsianHate notification on the prime of their Information Feed the place they will donate to API organizations standing in opposition to hate and discrimination.”

And eventually, Fb’s additionally added some new stickers and AR instruments, on Fb and Instagram, to allow customers to take part within the occasion, and present their help for the API neighborhood.

Instagram API month stickers

The brand new artistic choices have been designed in collaboration with NY-based digital artist Dingding Hu, whereas on WhatsApp, there is a new set of stickers designed by illustrator Gracia Lam, which concentrate on highlighting the energy of ladies from Asia and the Pacific Islands. 

Fb may also host a particular week of “Amplify API programming that includes Asian and Pacific Islander companies, creators, and leaders throughout the week of Could seventeenth, whereas it is also trying to spotlight API-owned companies by way of the “Outlets You Could Like” function on the primary Fb app.

Facebook API shops

Once more, given the rise in race-based assaults in opposition to the Asian neighborhood, it is a key focus, and it is vital that everyone appears to point out their help, the place they will, all through the month, in an effort to empower freedom of expression, and freedom extra typically, inside our communities.

These instruments and initiatives will assist extra customers participate.

The brand new instruments shall be accessible in Fb and Instagram all through the month.





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