Marketing
Friday June 18, 2021 By David Quintanilla
Facebook Announces Education and Insights Sessions as Part of Cannes LIONS 2021


Fb has announced a variety of latest initiatives tied into this yr’s Cannes LIONS advertising and marketing and promoting summit, which, on account of COVID-19, will likely be a digital occasion, with periods live-streamed over the subsequent week.

Fb’s workforce will participate in a variety of occasions, offering perception into how manufacturers are making greatest use of the platform’s ad instruments and processes.

And for entrepreneurs, that might present some useful perception – listed below are the important thing periods the place Fb employees will likely be collaborating: 

  • Why Creativity Issues – Be part of Alvin Bowles, Vice President of Enterprise Engineering and Associate Options, in dialog with Kirk McDonald, CEO of GroupM NA, to listen to how Fb and its companions are innovating within the artistic house.
  • The Massive Leap – Mark D’Arcy, Vice President of World Enterprise Advertising and Chief Inventive Officer, shares his perspective on three key shifts — catalyzed over the past yr — which can be empowering folks and that can form the way forward for enterprise and advertising and marketing.
  • The Way forward for the Creator Economic system – Be part of Fidji Simo, Head of Fb app and Axios Media Reporter, Sara Fischer, for a dialog about how companies and creators are taking leaps into new income streams, reaching new audiences with instruments that push artistic boundaries, and the steps Fb Inc. is taking to turn into the primary vacation spot for rising and established creators. Then, hear first-hand from one of many business’s high creators — actress, author, and comedienne, Daphnique Springs.

It is unclear if Fb will likely be saying any new initiatives on the occasion, however the final session specifically, with Fidji Simo, might reveal some new insights round creator monetization instruments and development plans.

The occasions will likely be streamed on the Cannes LIONS website, with choose availability on Fb’s on Facebook at Cannes LIONS event page

Along with this, Fb’s additionally sponsoring ‘The Good Track‘, a sequence of occasions throughout the summit which purpose to ‘rejoice the companies, manufacturers and creators who’re altering the world for good’.

Facebook Good Track

Fb will even be presenting awards in two classes: ‘Glass: The Lion for Change’ and the ‘Sustainable Improvement Objectives Lions’.

“Glass is a devoted Lion celebrating culture-shifting creativity, and a spot to commend concepts supposed to alter the world that handle gender inequality or prejudice. The Sustainable Improvement Objectives Lions rejoice artistic downside fixing, options or initiatives that harness creativity and search to positively impression the world.”

Lastly, Fb will even present 500 members from its Rise Program with complimentary Cannes LIONS Stay digital entry passes as a part of the initiative. The Rise Program, which Fb first launched in Brazil final yr, earlier than expanding it further in March, goals to assist company employees upskill and re-skill to satisfy key demand, and supply help in gentle of the pandemic. 

The Cannes LIONS occasion is at all times stuffed with useful insights and insider notes, and whereas it does price round $US300 per virtual ticket, it could possibly be well worth the expense for these seeking to get a greater understanding of rising developments, and the way they need to be planning for the subsequent evolution of promoting and promoting. 

As famous, Fb will even share some content material without spending a dime on its Cannes LIONS event page



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