Marketing
Tuesday June 1, 2021 By David Quintanilla
Facebook Announces New Features and Support Initiatives for Pride Month


June is Pleasure Month, and Fb has announced a variety of latest in-app options and instruments to assist customers take part within the occasion, in addition to new help initiatives to assist present steering and recommendation for the LGBTQ+ neighborhood.

First off, Fb has added a variety of latest celebratory options in its foremost app, together with put up backgrounds, customized avatars and stickers for each Information Feed posts and Fb Tales.

Facebook Pride Month

Fb’s additionally added a brand new, colourful, animated Pleasure brand within the app, which was designed by Berlin-based artist Jasmina El Bouamraoui.

Facebook Pride logo

Over on Instagram, the platform has additionally added a variety of latest stickers for feed posts and Tales, whereas it is also bringing again rainbow hashtags for the occasion.

Instagram Pride Month

As you’ll be able to see right here, once you use a Pleasure-related hashtag in your posts, it can change to a rainbow textual content show on the printed put up, whilst you’ll additionally see a rainbow-colored ring round your Instagram Tales once you add the identical hashtags into your Tales frames.

Along with this, Fb’s additionally launching a customized hashtag feed for #Pleasure which can showcase content material from associated teams, publishers and public figures, whereas it is also including new Pleasure backgrounds and chat themes on each Messenger and Messenger Children. 

Fb’s additionally trying to help LGBTQ+ owned companies, with curated #Pleasure collections in each Fb and Instagram, which can showcase themed provides and merchandise: 

“For instance, you’ll be able to uncover limited-edition face decals by Euphoria make-up artist Donni Davy in collaboration with Face Lace, with a portion of proceeds going to Trans Lifeline and an unique Dragun Magnificence ‘Pleasure Pack’ by Nikita Dragun – each out there with in-app checkout.

Fb’s new Live Shopping Fridays initiative will even tackle a Pleasure focus, with occasions that includes merchandise from LGBTQ+ founder manufacturers, and selling help of related initiatives.

Fb’s additionally trying to present extra help for LGBTQ+ communities by partnering with a variety of NGOs and consultants to share psychological well being sources, and showcase inclusive Fb communities. 

“In Poland, individuals can observe these conversations on the Marketing campaign Towards Homophobia (KPH) NGO web page and in LGBTQ+ teams. And in Germany, we’re partnering with Pleasure Berlin to launch a Messenger chatbot with details about LGBTQ+ communities and provoking creators, in addition to NGOs that supply counseling.”

Pleasure Month is a vital alternative to indicate help for marginalized communities – and for Fb specifically, that is a key level, provided that it now manages the most important related assortment of people in historical past. It is essential that everyone feels welcome, and supported inside the firm’s apps, whereas Fb additionally offers the most effective alternative for most people to indicate their help for individuals from all communities, which might help to additional handle considerations round inclusion and acceptance.

Certainly, Fb additional notes that greater than 25 million individuals on Fb at the moment are a part of at the least one of many 34,000 public teams that help LGBTQ+ individuals. 

Given this, Pleasure Month is a key alternative to deal with these key considerations, and underline help for all members of the neighborhood.



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