Marketing
Thursday May 13, 2021 By David Quintanilla
Facebook Announces New Tools and Resources for Asian and Pacific Islander Heritage Month


Asian and Pacific Islander Heritage Month is underway, and this week, Fb has announced a spread of recent occasions to assist promote API companies, and assist API communities, which have been hit significantly laborious by the COVID-19 pandemic.

As defined by Facebook:

Small companies have been devastated by the pandemic, and women-and diverse-owned companies have been even more durable hit. A latest examine exhibits API-owned companies have been essentially the most negatively impacted of all demographic teams, with a 20% lower of working enterprise house owners from February to December final yr.”

Much more lately, Asian communities have been subjected elevated assaults and race-based violence, stemming from the pandemic, which makes this yr’s API Heritage Month an much more vital occasion for displaying assist, and standing in solidarity with API individuals.

To assist with this, Fb has pledged $2 million in assist of the API small enterprise neighborhood, which it would allocate to enterprise house owners and teams to assist elevate consciousness of API-owned manufacturers.

Along with this, Fb’s additionally launching a brand new “Help Asian-owned companies” promotion which will probably be displayed in person Information Feeds all through the month.

Facebook API Heritage Month

As you possibly can see right here, the brand new promotion will assist to maximise consciousness of API-owned companies by showcasing their merchandise and affords direct in the primary feed.

Fb may also highlight API-owned companies in collections inside Fb Retailers and Instagram Retailers all through the month.

And at last, Fb can be operating a week-long ‘Amplify API‘ occasion, by way of which it would present sources, coaching and inspiration that “showcases the API neighborhood’s wealthy range, and helps individuals uncover API-owned small companies”.

Facebook Amplify API

“The week will embody devoted coaching and entrepreneur spotlights to gasoline future development, together with a fireplace dialog with Roy Choi, a famend restaurateur and enterprise chief.

There is a vary of celebrity-lead occasions information periods being held all through the week. You may register for the Amplify API occasion here.

These bulletins come along with Fb’s already launched remark warning options on Fb, which can now incorporate prompts on dangerous language that will affect the API neighborhood, in addition to a push to #StopAsianHate within the US. Fb has additionally added new stickers and AR tools to assist customers rejoice API Heritage Month.

Once more, given the present state of affairs in relation to our API communities, it is extra vital than ever that individuals present assist the place they’ll, and these new initiatives will assist to additional elevate consciousness amongst Fb customers.



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