Marketing
Tuesday April 20, 2021 By David Quintanilla
Facebook Expands ‘Related Discussion’ Prompts on Shared Posts in News Feeds


I do not know whether or not it is a good or dangerous factor.

Final October, amongst a range of updates to Facebook Groups unveiled at its annual Teams Summit, Fb additionally introduced a brand new characteristic known as ‘Associated Discussions’, which might immediate customers to find additional conversations round a shared submit by highlighting public teams during which that very same submit had been shared.

Facebook Related Discussion

As you possibly can see right here, on posts which have been re-shared in teams, which have additionally appeared in your Information Feed, a brand new purple and blue conversations icon is proven, which, when tapped, highlights different locations the place that very same hyperlink has been posted.

On the time, Fb defined that the immediate would allow you to “see what different teams” had been saying about the identical content material, however now, Fb has expanded the choice, in order that extra customers are seeing the immediate, and extra discussions are highlighted within the associated dialogue listings.

Facebook Related Discussion

As you could have observed in your Information Feed, each within the cell app and on desktop, the associated immediate now exhibits up as an animated icon to seize your consideration. When tapped/clicked it takes you to a list of associated teams the place the identical submit has been shared, so you possibly can see how different individuals are discussing the subject.

Facebook Related Discussion

However you can too now see much more dialogue across the similar. Faucet on the ‘1.2K Extra Shares’ immediate on the backside of the second window, and also you’re taken to a list of each teams and particular person Fb customers who’ve publicly shared that very same submit.

That would present extra context as to how folks really feel a few particular matter, whereas additionally prompting extra dialogue. Nevertheless it might additionally act as a lightning rod for division, with folks’s public posts on every topic now open to much more customers for retorts, criticism, arguments, and so forth.

Think about, for instance, that this was a submit about, say, local weather change. Now, while you see this submit shared in your feed, you possibly can faucet via and see each different one that’s shared the identical, and what they’ve stated about it. That would allow folks to start out arguments with strangers about their views, in a misguided try to ‘educate” them on the details.

On this respect, it looks like a dangerous enlargement of the choice – however then once more, it’s going to probably get extra folks speaking.

That might be an excellent factor?

The pessimistic view is that that is what Fb needs – by highlighting extra discussions associated to subjects that you just’re probably excited about, it will spark extra engagement amongst customers, which, even when it additionally results in an increase in disagreement, will increase total engagement numbers.

Fb has repeatedly noted that this isn’t its goal, that folks will not preserve coming again to Fb if they’ve too many detrimental experiences within the app like this, so it is not really in Fb’s pursuits to advertise divisive, argumentative content material for the sake of its personal engagement stats.

Nevertheless it does seem to be this enlargement will result in precisely that. 

As famous, the characteristic has been obtainable for a while, however it’s now being expanded, so that you would possibly discover the animated dialogue icon as you scroll via your feed.

Faucet via on it at your individual danger.  



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