Marketing
Friday June 18, 2021 By David Quintanilla
Facebook Highlights Black-Owned Businesses for Juneteenth, Provides Tools to Increase Awareness


Fb is trying to spotlight Black-owned companies as a part of its broader initiatives for Juneteenth, with new showcase collections in each Fb and Instagram Retailers, together with devoted video programming, hosted by ‘Queer Eye’ host Kamaro Brown.

As defined by Fb:

“The coronavirus pandemic has affected all small companies, however Black-owned small companies have been disproportionately affected by increased closure charges, and decrease gross sales. To assist buyers uncover and assist Black-owned companies on our platforms, Fb Store and Instagram Store will launch collections that characteristic merchandise from Black-owned companies, beneath the theme of #BuyBlack.”

Facebook #BuyBlack initiative

As you’ll be able to see right here, the themed collections will spotlight merchandise from a variety of Black-owned companies, in addition to curated collections from numerous influencers.

Kamaro Brown, in the meantime, can also be internet hosting a brand new video series on Facebook Elevate, by which he’ll additional showcase Black-owned small companies, and supply tips about how others can get entangled within the initiative.

Fb has additionally launched a new set of visual templates to assist manufacturers present their assist, together with a variety of publish and Tales frames.

Facebook #BuyBlack initiative

As famous, this system is a part of Fb’s broader initiatives for Juneteenth, with The Social Community additionally partnering with Tina Knowles-Lawson to share extra insights on the historical past of the occasion.

Given the impacts of the pandemic, and the rise of the #BlackLivesMatter motion, this Juneteenth takes on the next degree of which means and significance, and it is necessary for Fb, and all companies within the public eye, to point out their assist the place they will.

Fb’s new instruments and templates might help with this, whereas the video content material and insights might help to offer extra understanding as to the which means and significance of the occasion.

You’ll find out extra about Fb’s numerous Juneteenth initiatives here





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