This yr seems set to current a complete new manner of issues, as we push by way of the continued COVID-19 pandemic, and take into account the long run impacts on how we work together, interact, and importantly for entrepreneurs, how we store and reply to model messaging.
However what precisely are individuals now on the lookout for, and what are they responding to by way of on-line interplay and model outreach?
To glean some perception into key, evolving shifts, Fb not too long ago commissioned Ipsos to survey 12,500 individuals, aged 18–64, throughout 14 international markets. They’ve translated these findings into new regional experiences on rising tendencies – you possibly can obtain experiences for Australia, Colombia, Argentina, Brazil, Indonesia, Mexico, Nigeria, The Philippines, Saudi Arabia, Thailand, the US, Vietnam, the UK, and India
Fb has additionally published a global overview of the key data points, which we have integrated into the beneath infographic.
There are some good, beneficial information factors of word right here, eCommerce, AR, on-line teams, and so on.
Try the graphic beneath.
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