I’ve been completely certain, for therefore lengthy, that the Olympics will merely not go forward. After the occasion was postponed final 12 months as a result of COVID-19, host nation Japan has been coping with numerous outbreaks and resurgences of the virus, and it has appeared prefer it simply cannot occur, that top-level athletes might be hesitant to journey, that COVID has successfully taken yet another factor away because it strikes alongside on its damaging path.
However because the occasion attracts nearer, it does certainly appear that we’ll have an Olympic Video games in 2021. Which is a optimistic for occasion organizers, and the athletes which have educated for years for the occasion, whereas it’ll additionally give us spectators a cause to have a good time, and are available collectively, as we work nearer to an finish to the worldwide pandemic.
Which may also open up new issues for advertising and marketing tie-ins and occasions linked again to the worldwide occasion. Should you’re contemplating your choices on this respect, then this graphic is for you – Facebook IQ not too long ago put collectively a brand new overview of engagement insights based mostly on earlier Olympic Video games, which might assist you put together your campaigns to align with these developments.
The beneath itemizing highlights the important thing moments of Video games previous, the highest developments, and Fb’s predictions as to what is going to occur this time round.
You possibly can learn Fb’s full report here, or try the infographic abstract beneath.
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