With over two billion individuals all over the world celebrating Ramadan this month, that may current important alternatives for entrepreneurs to faucet into the goodwill of the occasion, and join with audiences in search of methods to rejoice and take part within the month of reflection.
To assist with this, Fb lately commissioned YouGov to conduct a survey of over 17k individuals to glean insights into how they’re seeking to rejoice Ramadan, and what impression which will have on their on-line exercise over the following few weeks.
As defined by Facebook:
“This Ramadan season individuals will need to come collectively, whether or not nearly or socially distanced, to share the enjoyment with family members. And regardless of inevitable variations to years passed by, we are going to see the emergence of recent discovery and procuring behaviors.”
Fb’s translated its findings into a brand new, 35-page Ramadan advertising and marketing information, which you’ll obtain for your self here.
This is a fast take a look at a few of the key factors of notice.
First off, Fb outlines the impression of COVID-19 on Ramadan behaviors, with approaches to procuring altered as a consequence of ongoing considerations and restrictions.
That factors to an increase in eCommerce all through the season, which is additional strengthened in Fb’s notes:
“The demand from customers to browse and store safely on-line is larger than ever. It’s all about enabling customers to find and buy the issues they’ll love, each safely and conveniently.”
Fb means that manufacturers look to offer on-line ordering and curbside pick-up choices the place potential, tapping into the rise of eCommerce with improved, streamlined processes, whereas additionally utilizing Fb’s ad instruments to extra successfully goal audiences searching on-line.
Fb additionally offers notes and case research on every of the important thing factors throughout the information, together with this instance of how Maybelline Vietnam used Fb Stay to nearly join with audiences as a part of a current push.
Digital connection choices like this additional align with the shift away from bodily shops, and may very well be one other consideration in your campaigns.
Fb additionally offers in-depth stats on cellular utilization:
And information on procuring peaks throughout the interval:
There are some useful insights right here, which may assist to information your advertising and marketing strategy over the interval. And whereas Ramadan is now underway, there’s nonetheless alternative to faucet into these developments, and join with audiences seeking to partake in varied celebrations and occasions tied into the interval.
You possibly can obtain Fb’s full Ramadan Advertising Insights and Suggestion Information here, whereas Fb additionally has a devoted Ramadan mini-site to offer additional data and context.
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