Marketing
Friday April 9, 2021 By David Quintanilla
Facebook Tests Updated Up and Downvoting for Comments in Groups


After it first began experimenting with up and downvotes for group feedback back in November, Fb has now up to date the check, with new badges that may be allotted to point to the commenter why you discover their comment helpful.

Facebook up and downvotes for group comments

As you’ll be able to see on this instance, posted by social media specialist Johannes Van Zijl (and shared by Matt Navarra), when the brand new up and downvote choice is made accessible in your group, you may get a immediate which alerts you to the choice. 

And Fb has additionally now added this secondary explainer display screen to the alert.

Facebook up and downvotes for group comments

As you’ll be able to see right here, Fb’s additionally now testing some new icons you can additionally add to feedback which can then be shared with the creator. The concept is you can encourage extra exercise from the commenter by saying that their remark was ‘on course’ or ‘informative’, for instance, with a goal or mild bulb icon respectively.

Which appears a little bit like LinkedIn’s post Reactions, that are based mostly on extra skilled responses, versus extra emotional triggers.

LinkedIn Reactions

On this sense, Fb’s new response icons for up and downvotes appear extra aligned to its Office product, the place up and downvotes are already available on posts – although Fb’s personal descriptions of the icons are a little bit extra open to interpretation.

Facebook up and downvotes on group comments

Why is an owl ‘academic’? I assume, knowledge, or one thing?

As famous, Fb started testing up and downvotes for group remark again in November, nevertheless it’s truly been experimenting with Reddit-style remark voting for a while. 

Again in 2018, Fb tested the choice for normal feedback on posts, not simply inside teams, in a few totally different codecs.

Facebook up and downvotes on posts

That check was deserted after just a few weeks, however clearly, Fb nonetheless sees potential worth in voting as a type of remark moderation, and making certain probably the most participating, most attention-grabbing feedback get extra traction, with a view to enhancing the general dialogue.

It looks as if a logical addition for teams, although there are some issues that it might be used for ‘brigading’ and downvoting dissenting opinions into oblivion, which may additional reinforce filter bubbles.

Fb hasn’t offered any perception on the check as but, nevertheless it’s clearly nonetheless engaged on it, which might recommend that it is displaying some promise.

Will these new icons add one thing new, and improve the remark voting choice? It is an attention-grabbing experiment both method.





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