Marketing
Thursday March 25, 2021 By David Quintanilla
Facebook’s Developing a New App to Help Former Prisoners Re-integrate with Society


Fb is developing a new app designed to assist former prisoners reintegrate into society, because it appears to be like so as to add extra instruments to serve a wider scope of the neighborhood.

As reported by Bloomberg:

“A promotion for brand spanking new software program known as The Re-Entry App was shared on the prime of some customers’ Instagram feeds on Wednesday. The notification, proposing assist with “making ready for all times after jail with neighborhood help,” requested customers to click on for early entry to attempt the app and supply suggestions.”

Twitter consumer Becky Abraham posted this screenshot of the Instagram alert that she was served within the app.

Facebook Rentry App alert

Fb later confirmed the check, saying that the alert was made public by mistake, with the app solely in inside growth for now. Fb additional defined that the app is designed “to assist shut gaps confronted by these in marginalized communities throughout our apps”.

Fb has been seeking to develop its use case on this respect for a while, by offering extra instruments for extra sections of society because it seeks to deal with inequity. Fb CEO Mark Zuckerberg has beforehand famous that he desires the corporate to begin “building products to advance racial justice”. As famous by Bloomberg, Instagram additionally has an equity team which is concentrated on constructing “new options that reply to the wants of underserved communities.”

Inside this scope, the event of a reintegration app is sensible, although there’ll little question be some concern as to how Fb makes use of the consumer information entered into the app, and the place precisely such info is being saved, who has entry, and so forth.

It looks as if a dangerous proposition, however that, in fact, relies on the total working course of, how the app is set-up, and what it is designed to do. We do not have that information as but, however it’s fascinating to see the place Fb is concentrated, and what it has in growth, notably when it comes to serving extra neighborhood wants.

Basically, this looks as if an excellent initiative, although Fb’s previous report on information privateness will probably work towards it. 

We’ll wait how precisely the Re-Entry App would possibly work.





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