Branding
Tuesday December 8, 2020 By David Quintanilla
Far From Home Brings Augmented Reality To Your Drinking Experience | Dieline


whenever you drink an excessive amount of and you’re feeling just like the room is starting to maneuver? Properly with Far From Residence, that motion will not simply be as a result of you’ve one-too-many sips, will probably be a results of the augmented actuality you are experiencing. Using a lovely illustration of a boy on a shore, watching one other character row within the river, Far From Residence begins constructing a monochromatic world straight out of a kids’s storybook. The hand-written typeface is each charming and alluring, giving the patron the sense that they are ingesting with a childhood buddy. 

The beer design is a departure from different beers, who would possibly go for flashier colours and fonts, however fortunately, Far From Residence strikes the proper stability of technical savvy and childhood nostalgia. 


Far From House is an Augmented Actuality Beer. 

Studio Morfar created this challenge in partnership with Ferment journal, to discover what the long run could appear to be for branding and packaging throughout the brewing world.

An excerpt from the function article revealed within the November version of Ferment:

“One of many methods Studio Morfar helps manufacturers to assume extra imaginatively is Augmented Actuality (AR) know-how, which is seeing an actual comeback after a little bit of a false begin within the early 2010s. The tech is actually blurring the traces between bodily branding and on-line areas, to the purpose that breweries ought to take into consideration each on the identical time. “We will marry equally fantastic on and offline mediums to create one thing new and thrilling, like AR beer can labels,” Torsten suggests.

“We will take a beautifully-designed, brilliantly printed label that springs to life whenever you hover over it together with your cellphone’s digicam. You may have a spectacular animation that flows out from the can and pulls you into an immersive world of interplay, with hovering buddy suggestions, interactive tasting notes and particulars about different beers which can be out there within the vary.” —

The design that Torsten and Alysha (companions in work and life) put collectively expresses the sensation of a summer season night within the Stockholm archipelago – a setting Torsten spent a lot of his childhood in and a spot Alysha has fallen in love with after being given an introduction to in recent times.

Editorial photograph
Editorial photograph
Editorial photograph



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