Branding
Wednesday January 13, 2021 By David Quintanilla
Felicidad Bakery Believes Happiness Is For Everyone | Dieline


Daily is a celebration due to the branding for Felicidad, a bakery that focuses on ready-to-bake cookie dough. The daring yellow utilized all through the design is heat and approachable whereas nonetheless being visually arresting.

The dots used all through the packaging are festive and enjoyable with out making the model too youthful. Maybe probably the most enticing a part of the design is the smile made up of two eyes and a nostril, a pleasant reminder that typically a very good cookie can remedy a foul day.


Felicidad is a bakery that provides cookies and ready-to-bake cookie dough. Because the starting, their creators needed to supply their merchandise with a easy but robust message: happiness is for everybody. However, if all of us have completely different perceptions of happiness, how can we, as designers, make Felicidad related for all. 

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We took the problem personally and requested family and friends about what made them joyful. Solutions had been in every single place, however there was one widespread pattern: Happiness lies within the small issues of life. We created a easy and highly effective model identification that reminds Felicidad’s shoppers that happiness is discovered within the little issues.

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We created cookie packages that embody a listing of issues that made folks joyful. The recipe for the artistic course of mixed a pinch of nostalgia, a lot of major colours, and a few baking of recollections from childhood. In consequence, Felicidad’s model identification is contagious, similar to happiness.

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