Branding
Friday March 26, 2021 By David Quintanilla
Fig Shop Nut Butter Labels Show Us Exactly What’s In Each Jar | Dieline


Fig Store boasts a line of nut butters which can be 100% pure and true to kind. Merchandise so simple as nut butters, which frequently contain one or two elements at most, don’t want too many parts, illustrations, and replica of their branding. For that reason, Loukas Chondros took a easy strategy. Sticking to black and white, he used quite a lot of silhouetted shapes, reflective of every respective nut’s form for the label. Utilizing a tile impact throughout the label’s size, a sample was shaped that makes it clear which taste is which earlier than you even choose up the jar. A simplistic serif font is used for the main points and is positioned and formatted on its aspect.


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The purpose was to disclose the pureness of 100% nut butter, made solely from almonds, pistachios, cashews, hazelnuts & sesame. So we designed a low funds answer for an expandable collection of nut butters.

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The design ideas give attention to robust distinction and iconic patterns to be able to establish the model and its totally different flavors.

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