FIX Hellas is a beer that is been round for fairly a while. 1864 to be actual, that means that it is a beer that is earned its proper to be on the cabinets. Luminous Design created the packaging for this restricted version launch, and the company drew inspiration from Greece’s most genuine and native features. Blue and white and the can’s main two colours and are balanced with shades of cyan and terracotta, which have been chosen as a result of they’re colours which might be usually discovered within the native terrain. The detailed illustrations deliver the authenticity side of the packaging to life in each an thrilling and significant method. Even if you happen to knew nothing of the model earlier than downing one in all their beers, you might simply perceive that this model is aware of what’s taking place.
FIX Hellas is the primary Greek beer with a presence within the Greek market since 1864, having proved its authenticity.
Designing the model’s restricted version packaging, our intention was to create an instagrammable collection of cans, unlocking communication with a youthful viewers.
Drawing inspiration from the genuine facet of Greece, the one that you simply gained’t discover within the pages of a journey information, which doesn’t boasts of traits and is just identified to the locals, we developed the idea “TRUE LOCAL”, which – along with the restricted version packaging – can also be the dominant model communication for this yr. Responding to the completely different necessities of every medium, we additionally created the content material for a collection of communication supplies (POP supplies, press equipment, brochure, key visible, pack pictures, press copies).
The illustrations stand out for his or her boldness, narrating small and enjoyable tales of hidden locality which might be depicted in a different way to every facet of the cans. The long-lasting rhombus of FIX Hellas lends its form to the completely different native heroes, and is a part of the iconographic language we created.
The dove is aware of which metropolis spots and events are justifying the hype, the boat is the connoisseur of the seaside the place you’ll have the privateness you need, and the goat is the hero of the rugged – but enticing – countryside that can present you the tough paths to the perfect spots. The universe created round them maintains the values of the model, crumpling the industrial with a enjoyable & irreverent temper, identical to an genuine native places apart the stereotypes and retains the essence.
The colour palette of FIX Hellas is maintained, with small variations. Blue was redefined, as was white, which was matte to provide the packaging a way of uniqueness. Cyan and terracotta have been added to the palette, colours that you simply discover within the Greek terrain.
With the brand new packaging, FIX Hellas addresses an viewers that first chooses to expertise genuine experiences after which captures them on the display of its cell phone.
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