Branding
Thursday May 20, 2021 By David Quintanilla
Free Your Mind With Memore’s Mediterranean Inspired Packaging | Dieline


Memore was created on the North Caroline Meals Innovation Lab to assist sluggish cognitive decline and scale back Alzheimer’s threat. The merchandise are made with entire meals substances, and the powders are plant-based, vegan, and gluten-free. When a model has such a lofty mission, branding and packaging have to match the targets, and Memore’s does simply that. Design Studio B.O.B. created the attractive packaging surrounding the idea of “Free your thoughts.” The founders of the model observe the Mediterranean Weight loss program, and the general design has nods to Mediterranean traits.


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 Memore [pronounced “memory”], a brand new direct-to-consumer model, launches purposeful entire meals blends that supply a handy and versatile means to enhance cognitive efficiency. Based by husband-wife duo Brad and Erika Lepczyk, Memore carves out an essential place within the shopper area for sustainable cognitive well being options.

Editorial photograph
Editorial photograph
Editorial photograph

Every Memore pouch comprises 30 servings of brain-boosting vitamins because of high-quality substances derived from 11 entire meals and three plant-based protein sources. Obtainable in three varieties, Blueberry Lemon, Blackberry Ginger and Base (flavorless), Memore delivers omega-3s, antioxidants, an whole serving of leafy greens, protein and fiber. Memore powders could be added to water or a favourite beverage, blended right into a smoothie, sprinkled on prime of meals (like oats/yogurt), and even used for baking.

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“Having a household connection to Alzheimer’s has made me so obsessed with bringing this concept to life,” says Erika Lepczyk, Co-Founder and CEO of Memore. “Many individuals do not know that lower than 2% of Alzheimer’s circumstances are genetic — we’re hoping to coach our shoppers whereas additionally giving them handy and versatile merchandise to assist prioritize their cognitive well being.”

Developed on the North Carolina Food Innovation Lab in affiliation with NC State College, Memore is the primary CPG product within the lab to go from idea to commercialization. The model leverages the science and analysis of the MIND Diet, proven to sluggish cognitive decline and scale back Alzheimer’s threat by as a lot as 53%. Memore merchandise are loaded with entire meals substances, together with brain-boosters like blueberry, spinach, candy potato and beet. The powders are plant-based, vegan and gluten-free, containing no added sugar or sweeteners.

“It is not straightforward to get all important vitamins, even with a well-balanced weight loss program,” provides Brad Lepczyk, Co-Founding father of Memore. “We developed Memore to assist fill the dietary gaps and supply merchandise full of well being advantages that buyers can get pleasure from each day.”



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