Branding
Wednesday April 21, 2021 By David Quintanilla
Future Noodles Doesn’t Noodle Around When It Comes To Sustainable Packaging | Dieline


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I as soon as had the chance to satisfy Ree Drummond, aka the Pioneer Woman, the well-known meals blogger, creator, author, photographer, and TV persona. She does all of it, and I felt that I might acquire a few of her food-based craftsmanship simply by affiliation after I was in her presence. Sadly, and evident to in all probability everybody else, I earned none of her ability. However, by not being essentially the most famend meals blogger globally, I’ve been in a position to grasp the artwork of immediate meals. 

Enter Future Noodles, based by skilled chef Carl Clake and designed by London-based design and promoting studio Otherway. The nutritionally full, plant-based, handy, and sustainably packaged immediate noodles are sure to make your life higher in additional methods than one. With a easy mission of creating the world a greater place one noodle at a time, Future Noodles is doing simply that in a approach not like every other immediate noodle firm available on the market. 

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In case you check out the packaging, you may discover that it will get made out of absolutely recyclable cardboard that is responsibly sourced, making waves in an trade that is inundated with unrecyclable pouches, styrofoam, and pointless plastic. Not solely is the packaging sustainable, but it surely’s additionally properly designed. Suppose blush pink for the spicy kimchi taste, yellow for the yellow curry, and light-weight inexperienced for spicy mushroom and miso taste. The bubble-letter font is ideal for the model because it exudes a way of consolation and approachability, whereas the infinity signal in the midst of the logomark displays the intention of the model’s mission to present again as a lot as they take. And sure, it even seems like noodles.

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This firm is not noodling round with their sustainable packaging. Not solely is it as attractive as it’s good for the surroundings, however in addition they donate a portion of their gross sales to feed people in meals poverty. 

So, whereas I may not be the very best Ree Drummond, a minimum of I can stay up for making sustainably and aesthetically packaged immediate noodles. Who’s the actual winner right here?

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