Branding
Thursday May 13, 2021 By David Quintanilla
Gerry’s Hard Seltzers Brand Identity | Dieline


Gerry’s, designed by Studio Chong x Freytag Anderson, was created with one thought in thoughts, “life’s too quick to show down good instances with buddies.” The design of the cans finally speaks to this mindset with enjoyable, vivid, and electrical cans. Assume pinks, purples, blues, and greens, all with a beautiful playful brand font and middle. These vodka seltzers are certain to encourage you to get after an excellent time and even simply chill and chill out. There are not any such factor as boring plans, simply boring individuals, and Gerry’s has got down to ensure you’re not one among them.


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In a client deep dive, we discovered some fairly miserable information: our audience was feeling fairly low. Rising up with 24hr information and surviving their first international pandemic, stress ranges have been at an all time excessive.

However regardless of all of it, 99% of shoppers expressed a optimistic outlook on their publish Covid-19 future, and we thought there was one thing fairly vivid and delightful in that.

So, we thought, why not make a model that introduced a bit optimism again into the world?

So we made a low calorie arduous seltzer to make kicking again with a chilly one the simplest choice of your day. No arm twisting. No drama. No plan, in the event you don’t need one. Simply crack open a can and get the convo going. In spite of everything, life’s too quick to show down good instances with buddies.

And once we drink with Gerry’s, it’s at all times good instances, assured.

Your entire model id was designed to be contemporary, enjoyable and straightforward. Creating vivid, pastel tones and a youthful tone of voice that is all in regards to the good instances.

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