Branding
Tuesday January 26, 2021 By David Quintanilla
‘Gigantic!’ Brand Identity Is Bold And Bombastic | Dieline


Subtlety isn’t one thing that’s normally related to sweet bars. It’s about indulgence and substances that push flavors, textures, and contrasts. In the event you’re going to go unhealthy, you would possibly as effectively be good at it.

That type of recklessness with sweet isn’t with out a value, after all. Conventional sweet bars aren’t actually that healthful, and a regular-sized Snickers contains practically 29 grams of sugar and over 13 grams of fats. Making a more healthy sweet bar that is nonetheless simply as tasty was a problem that Gigantic! took on efficiently, with fairtrade chocolate bars loaded with taste however solely 7 grams of sugar and 5 grams of fats, zero transfats, and, yeah, vegan.

Editorial photograph
Editorial photograph

A daring tackle sweet requires an equally putting id and packaging, and the gifted of us at Gander, no stranger to creating meals manufacturers shine, gave Gigantic! some severe Massive Sweet Power. Thick typography with deep shadows are in-your-face and set towards contrasting colours. Each wrapper is a shade bomb with energetic contrasts, and the outer packaging follows the same model. The brand is a wordmark that includes a capital G adopted by an exclamation mark, lending the model a superhero vibe.

Editorial photograph
Editorial photograph
Editorial photograph

“Gigantic! got here to us with a imaginative and prescient to create sweet bars with a grown-up style and large child enjoyable,” mentioned the company to Dieline in saying the undertaking. “As quickly as we tried the bars, we knew that we had a singular product on our fingers that wanted an enormous character. In distinction to most better-for-you manufacturers, we have been impressed by traditional sweet manufacturers that emphasised model consciousness, vivid colours, and style attraction over well being claims or dietary callouts. Sweet ought to at all times be enjoyable, so we wished to bolster that there is actually no compromise if you attain for a Gigantic! bar.” 

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Gigantic! is available in 4 flavors, salted peanut, hazelnut cafe, banana pecan, and almond horchata, which can grow to be accessible direct and in shops quickly.

Editorial photograph



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