Branding
Wednesday January 27, 2021 By David Quintanilla
Glass Canned Wine Makes Drinking From Cans All Fancy-Like | Dieline


When you grew up in a home of fancy drunks, wines and cocktails might need come within the best of minimize crystal glasses. Shiny goblets and flutes stuffed with libations had been a sign of excellent occasions—or supreme darkness—forward. 

Magnificence apart, canned wine has some distinct benefits. A dropped can isn’t a expensive mistake, and they are much extra handy to carry to a picnic within the park than fancy glasses and a bottle. Aluminum can be extra sturdy and retains wine recent and secure.

Editorial photograph

Editorial photograph

Editorial photograph

Glass takes the utility of canned wine and tries to recreate the temper of consuming a buttery chardonnay or a dank merlot in fancy glasses. The labels are white with minimal copy and have elegant glasses stuffed to the brim with vino. Barcelona-based studio Puigdemont Roca designed the packaging and images by the father-and-son team of Xavi Pairot y Marc Pairot options closely. The cans keep a lot of the impact that superb crystal glass has on wine in-person and makes for a pleasing piece of meta packaging.

Editorial photograph

Editorial photograph

Editorial photograph

Total, the branding highlights and celebrates the enjoyment of wine and fancy-ass drinkware, even when the event requires a extra informal receptacle, a reminder that typically it’s extra in regards to the who and when and fewer about ceremony and formalities. 



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