Thursday February 11, 2021 By David Quintanilla
Glenfiddich Launches 2021 Lunar New Year Whisky | Dieline

The Lunar New Yr is a momentous event and a celebration typically related to loads of journey because the spring interval across the holiday-known as Chunyun in China-lasts about 40 days. In 2019, the final Chunyun earlier than COVID, the Chinese language Ministry of Transportation estimated that just about 3 billion trips would get made throughout the interval. Visiting and reuniting with household throughout Lunar New Yr is a big a part of the annual vacation, particularly when so many college students and professionals work in Particular Financial Zones removed from the traveler’s authentic residence.

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It is that annual sojourn residence that conjures up the packaging for Glenfiddich’s 2021 Lunar New Yr Whisky packaging, that includes beautiful art work by Shenzhen-based Rlon Wang that depicts the numerous methods of creating that voyage, together with a big prepare, air balloon, by boat, and even biplane. Different holiday-specific particulars for the 21-year-old whisky make their presence identified, comparable to dancing lions and an imposing stag that stands within the heart of the 4-panel illustration. Impressed by the portray The Monarch of the Glen, Wang’s depiction of the mighty stag, an emblem of wealth, prosperity, and longevity, is a mix of Chinese language and Scottish imagery and is the star of the limited-edition field.

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A model of the design seems on an 18-year limited-edition scotch field as effectively, and in step with the touring residence theme, Glenfiddich is working pop-ups throughout stations in China, CDF Mall in Haitang Bay, and Lagardère Journey Retail retailer in Sanya, each common vacationer locations.

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