Branding
Tuesday December 8, 2020 By David Quintanilla
Goodradigbee Distillers’ ‘Revolutionary Spirits’ Pulls Inspiration From The River | Dieline


Let the whiskey move like a river! The model design for Goodradigbee Distillers is a singular tackle the single-malt bottle. Using a peculiar-yet-fun sq. bottle with an elongated neck. Pulling inspiration from the founder’s childhood recollections of fishing in a river, the brand is comprised of three wavy traces, like a present. The wrap round labels that includes a serif typeface enable every product variant to go with the amber liquid contained inside every bottle.

Our favourite design component is how the distillery’s identify is cut up between 4 traces, making a luxurious visible expertise for customers. This vacation season is a time to mirror on the recollections that formed us, very similar to the best way the founder’s experiences helped form the design for these spirits.

The 2 variants of gin introduce a tropical prime wrapper, that includes illustrations of the flavors contained inside the gin. This can be a model design that’s clear, but versatile sufficient to proceed to visually broaden because the distillery rolls out new spirits. 


Goodradigbee Distillers goals to be the primary actually modern distillery that eschews the age-old traditions surrounding single malts.

John O’Connor, founding father of Goodradigbee Distillers stated “I keep in mind pondering: Wouldn’t it’s nice for those who might age a single malt shortly? Then one other thought: What for those who might improve the ratio of wood-to-spirit…wouldn’t that age it quicker? Just one solution to discover out…so I designed an Aussie Ironbark Crimson picket dice, because it has a bigger floor space than a barrel. I put diagonal vanes in it to extend the floor space even additional. The remainder, as they are saying…is now bottled.”

Lucy Edison, designer for the model stated “The Goodradigbee River, within the Snowy Mountains, is the place John discovered to fly-fish as a boy. This distant river has guided the essence of Goodradigbee Distillers, so capturing the river itself inside the brand was essential. The brand not solely types a dice to mirror the model’s distinctive stance, it’s additionally designed to assist individuals phonetically pronounce the model identify. And the bottle itself is a dice.”

Peter Ogden the Artistic Director for the design added, “I used to be writing copy and growing the model in Sydney, Australia, whereas Lucy, our designer, was in lockdown within the UK. Ange Maloney, our photographer, relies in Newcastle, two hours north of Sydney, in order that was a bit simpler to wrangle. We shot all the things in John’s storage, not that you simply’d discover from Ange’s stunning pictures. The background pictures of the Snowy have been large-scale prints of my very own panorama pictures. Necessity is the mom of invention, so when life offers you lemons, you make lemonade. However when life offers you COVID:19, we figured you make Single Malt and gin.”

We now have created packaging for 3 variants of single malt and two completely different gins. Vodka and rum are ready within the wings.

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