Thursday June 10, 2021 By David Quintanilla
Google Launches New Integration with WooCommerce to Streamline eCommerce Listings

As a part of the continued growth of its eCommerce choices, Google has at the moment launched a new integration with WooCommerce, which is able to make it simpler for WooCommerce’s 4.4 million merchants to combine their product stock throughout Google’s numerous search and discovery surfaces.

As defined by Google:

“Making it simpler for retailers who work with companions like WooCommerce to combine with Google buying options throughout Search, Buying, Picture Search and YouTube signifies that retailers of all sizes may have much more methods to get found. And customers may have much more alternative as they make their buying choices.”

As outlined within the video, the mixing will make it simpler for WooCommerce retailers to add their product cataalog to Google, from which they will then create free Google product listings, and launch Google advert campaigns, all from throughout the WooCommerce dashboard. 

eCommerce, which aligns completely with discovery, has turn out to be a key focus for Google because it seeks to fend off competitors for search, and construct extra use circumstances into its apps. Final month, Google outlined its new ‘Shopping Graph‘, an AI-enhanced mannequin which understands ‘a constantly-changing set of merchandise, sellers, manufacturers and critiques’ and facilitates a extra responsive, complete on-platform buying expertise.

Google additionally introduced an analogous integration with Shopify, and with over a billion buying classes now occurring in its apps each day, it is sensible for Google to lean into eCommerce and assist join its customers with essentially the most related, useful outcomes.

Google’s additionally seeking to allow product searches by images, just like Pinterest’s Lens tool, whereas it is also growing new AR display tools for eCommerce, amongst its numerous evolving instruments.

Given the platform’s attain and ubiquity, it is well-placed to turn out to be a key vacation spot for on-line buying, which is why it is vital for retailers to remain updated with these updates, to make sure they maximize their publicity to individuals in search of their merchandise.

The brand new WooCommerce integration is now dwell – WooCommerce retailers can get extra in-depth implementation information here.

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