Vicarel, the Denver-based inventive studio, is the artist behind the design for the Nice Divide Artist Collection Can. The 2 Denver-based names teaming up collectively was a no brainer to take advantage of genuine can on the shelf. The deliberately whimsical illustration type, together with the breezy colour palette, evokes easy daytime sipping, whether or not you are mendacity on the lake or mountaineering mountains.
Illustrating Denver’s historical past for the packaging of an area best-selling beer.
Yearly Nice Divide groups up with a distinct artist to show their iconic pale ale can right into a murals.
Capturing the juxtaposition of the Pike’s Peak Gold Rush (Denver’s founding years) in opposition to present, modern-day Denver, this will tells the story of Denver, Colorado, previous and new.
Based in 1858, Denver’s early years fell in the midst of the Victorian Period—a interval characterised by elaborate and embellished typography. To seize modern-day Denver we took a extra informal strategy to illustrating basic “Denver stuff” corresponding to mountains, the skyline, timber, and tenting gear. The monoline illustration type is deliberately whimsical, and the density of those parts helps steadiness out the ornate and information-heavy designs on the entrance and sides of the can.
The intense colour palette not solely helps place this basic pale ale as a straightforward pool-side sipper, but in addition helps these cans stand out on shelf.
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