Branding
Tuesday April 13, 2021 By David Quintanilla
Guéri Skin Science | Dieline


Designed by Jacob Lindblad, Guéri is a model serving to individuals yield higher outcomes after their beauty procedures. The skincare line is developed and comprised of energetic plant-derived components, providing customers pure but extremely efficient options to their pores and skin challenges. With a mission so targeted on aesthetics, they wanted a model id that might maintain the identical quantity of worth because the product itself. With excessive gloss containers adorned, a black cap, and a centered and virtually outsized emblem, every product is completely packaged in a luxe container. Whereas the packaging could be easy, it’s merely smooth and speaks volumes in regards to the product’s high quality discovered inside.


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Derived from the French phrase for ‘healed’, Guéri assist people achieve higher outcomes from their beauty procedures. The Danish model is the primary of its variety to develop a specialised 2-step skincare answer for eyelid surgical procedures. For the reason that 2020 launch of its two hero merchandise, the model has additionally launched a line of luxurious anti-bacterial gel with exceptionally hydrating properties and a firming serum for delicate pores and skin areas. Guéri is planning to increase into much more dermatological focused areas within the months to return.

Guéri’s merchandise are developed and made domestically from energetic plant derived components, providing customers pure but extremely efficient options to their pores and skin challenges.

Whereas the primary merchandise had been within the growth section, the corporate requested us to create an entire model id together with positioning, model identify, product naming idea, visible id, packaging, and an ecommerce platform.

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The packaging idea blends traditional European luxurious aesthetics with clear trendy typography and excessive visible contrasts. The opulent and always-centered emblem brings connotations of the golden age of magnificence packaging, the Nineteen Fifties. The typographic system, nonetheless, is modern, to the purpose, and systematic.

Bottles and jars all adhere to the identical visible system: White and clear high-gloss containers fitted with a sturdy and glossy black cap. The embossed bins carry the identical signature of soppy coated white paper with a black embossed prime.

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