Branding
Monday June 21, 2021 By David Quintanilla
Half Past Is The Premium Hard Seltzer That’s Relatable To Everyone | Dieline


Manufactur created the id for Half Previous that, in the event you ask me, brings the world of canned laborious seltzers the character we have all been ready for. In comparison with some other packaging in the identical class, Half Previous goes above in past. With a cheery and but witty vibe, there’s one thing particular about how these cans look as if they may match effortlessly within the arms of an of-age TikTok-er OR your dad that unironically wears Birkenstocks with socks paired with cargo shorts. The colour mixtures are drool-worthy, and the sudden typographical parts add a shock element that I did not know our aluminum cans wanted.


Half Previous got here to us with only a title and a vibe. Once we got down to create an id for them that included all the things a model wants: Brand, Suite of Model Belongings, Can Design, Model Bible, and Web site. We knew we wished to make one thing emblematic and iconic. When somebody noticed a Half Previous can, we wished it to have the facility to move them to a neater time — a spot that sparked pleasure — every time and wherever that may be. We landed on an id that harbors a mid-century sensibility however with a spontaneous “for a greater every time” spirit.

We created a can that felt sudden but in addition snug and acquainted. We waned to create one thing that stood out on the crowded seltzer isle and spoke to a stage of high quality, with out coming throughout too to area of interest and high-end.

Since seltzer is often bought in containers we additionally want the field to be informative but nonetheless stand out on the shelf and communicate to the model vibe.

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