Branding
Tuesday May 18, 2021 By David Quintanilla
Halo + Cleaver Launches New Whimsical Branding By Moxie Sozo | Dieline


Based in 2019, Halo + Cleaver is a better-for-you sauce and condiment model whose mission is to encourage present and future generations to reside plentiful, sturdy, and achieved lives. Moxie Sozo, the Boulder, Colorado-based unbiased branding company, created the brand new branding and packaging to emulate the model’s whimsical and pleasant facet. These sauce bottles will unquestionably stand out on the shelf amongst a sea of rivals as their packaging includes a handwritten-inspired font, funky illustrations, and vibrant colours. Nothing fairly says “let’s barbeque” greater than a sauce bottle filled with spunky character.


Editorial photograph

Halo + Cleaver, the St. Louis-based model recognized for its better-for-you sauces, in the present day introduced the launch of three reimagined low sugar sauces. The revamped flavors shall be obtainable at Schnucks, in addition to new retailers Fresh Thyme and Straub’s. The corporate additionally up to date its packaging to be extra vibrant and approachable.

The three sauces hitting cabinets in June are the corporate’s flagship Good Ketchup, Yard Pink BBQ Sauce, and Gold Mustard BBQ sauce, all of which have zero grams of added sugar. Every sauce was reworked to pack much more taste whereas additionally incomes Whole30, non-GMO, and Keto Eating regimen certifications.

Editorial photograph

“We got down to make the best-tasting low sugar sauces in the marketplace, and we’re assured our new recipes will shortly turn out to be kitchen favorites,” stated Matt Richard, Halo + Cleaver Founder and Chief Product Officer. “Households are cooking at dwelling greater than ever, and so they’re additionally extra knowledgeable and empowered in relation to placing wholesome, great-tasting meals on the desk. Halo + Cleaver sauces are merely scrumptious with out the added sugar and synthetic sweeteners which might be so widespread in identify model sauces.”  

Richard based the corporate in 2019 earlier than not too long ago becoming a member of forces with enterprise faculty classmate, Rob Garwitz, who serves as CEO and Co-Proprietor. Already obtainable in a few of St. Louis’s largest grocery shops – together with Schnucks and Dierbergs – the brand new recipes and expanded distribution are a key milestone within the firm’s ambition to broaden the model past the area.

Editorial photograph

Halo + Cleaver’s innovation facilities round using naturally candy components reminiscent of apples, bananas, and pineapples rather than the extra generally used desk sugar and excessive fructose corn syrup. A lifelong BBQ fanatic, Richard developed the low sugar recipes after present process a private well being disaster in his early 20s.

“It got here again to meals and sugar. I noticed that just a few servings of my favourite BBQ sauces contained extra sugar than a can of soda. I didn’t wish to surrender sauce, so I got down to discover a no-compromise method to hold the trademark sweetness of BBQ sauce and ketchup,” stated Richard.

Editorial photograph

The model story and packaging have been carried out by Moxie Sozo, an unbiased branding company primarily based in Boulder, Colorado. The brand new branding is meant to be extra playful and approachable – a mirrored image of the model’s general method to good well being as greater than a food plan and train equation. 

“At Halo + Cleaver, good well being is about discovering stability, having enjoyable, and connecting with family and friends,” added Garwitz. “Our new model pays tribute to life by no means being as tidy and excellent as most manufacturers make it appear.” 

Editorial photograph
Editorial photograph



Source link