Branding
Friday April 23, 2021 By David Quintanilla
Halyard Brewing Company’s Cans Feature Nautical Nods And Island Vibes | Dieline


Primarily based in Burlington, Vermont, Halyard Brewing Firm has launched their alcoholic ginger beer with packaging by designer Brendan Fossi. With fruity and island-inspired flavors, the model wanted packaging that would match the aesthetic. The Breeze can includes a retro-island font, whereas the Volcano Juice can sticks to a extra traditional Sans-serif typeface. Halyard Brewing Firm’s cans are completely colourful and nautical, and now that it is virtually summer time, I can simply think about these cans by my facet whether or not I am sitting with my toes dipped within the pool or after a protracted grueling hike.


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Halyard Brewing Co in Burlington, Vermont is reviving the misplaced artwork of alcoholic ginger beer, now providing its American craft ginger beer all through the U.S. in naturally gluten free, low sugar and scrumptious flavors like The Breeze with hibiscus and recent lime; Nicole’s Additional with recent ginger warmth + island aromatics; and the shandy-inspired Volcano Juice with natural lemons.  

Constructed upon recipes that date again to the 1750s, founder and head brewer Kenneth Richards is reviving a pre-prohibition period ferment, utilizing natural and fair-trade components to brew alcoholic ginger beer, good for sipping all spring + summer time lengthy. Introducing a lesser-known class to each the fashionable craft beer drinker and wellness-driven shopper of exhausting seltzer and kombucha, Halyard pulls its origins from the colonial spice commerce, the place ginger from southeast Asia and cane-sugar from the Caribbean have been fermented to supply a mildly alcoholic and wildly common drink, the “unique” ginger beer.  

Within the 1920’s, the US Prohibition in opposition to alcohol put a cease to the manufacturing and sale of ginger brew, leaving it largely forgotten till now. Based in 2016, Halyard has labored tirelessly to rediscover the craft and misplaced artwork, and is rising its footprint to make this arcane but distinctive beverage obtainable to a wider viewers. Named after the rope used for elevating and decreasing a sail in crusing, Halyard speaks to the model’s ardour for journey and the cultural journey of the fiery rhizome: ginger. 

Out there on-and-off premise all through New England, Halyard is now distributing on cabinets in extra markets together with New Jersey, Maryland, North Florida, Colorado, and coming quickly: California + New York Metropolis. 

Halyard’s brews will be loved on their very own, on ice with a squeeze of lime, or in a hand customary cocktail. Highlights embody: 

  • Nicole’s Additional (6.0% ABV) a Caribbean type ginger beer with recent ginger warmth and Island aromatics 
  • The Breeze (4.5% ABV) a barely tart ginger beer brewed with hibiscus flowers and recent lime juice 
  • Volcano Juice (4.1% ABV) a refreshing ginger beer shandy brewed with natural lemons. Barely candy with a crisp and gingery lemon chunk 
  • Mountain-Support (4.5% abv) a black currant ginger beer brewed for all times within the Inexperienced Mountain state. Tart and juicy with a mellow ginger end  

“As makers, vacationers, and adventurous folks, we’re fascinated by the chance to revive a forgotten ferment,” says Richards, talking about his small and devoted workforce. “How can one thing that was apparently so ubiquitous 150 years in the past, be virtually utterly absent in the present day? I’m each daunted and excited by the prospect to steer the corporate that reintroduces American craft ginger beer to the U.S. market.  I wish to set the bar actually excessive. For this reason we use natural components, U.S. grown evaporated cane sugar (you realize, the good things), and naturally ferment our ginger beer within the craft beverage custom.” 

Halyard brews from its unique brewery in South Burlington, VT, producing year-round, seasonal and collaboration brews. This yr, they’re partnering with SingleCut Beersmiths and Shacksbury Cider, using their amenities to develop manufacturing. Halyard will be discovered at retail companions (within the aforementioned markets) together with Entire Meals, Dealer Joe’s, Publix, Hannaford and extra. 

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