Branding
Saturday December 19, 2020 By David Quintanilla
Healthcare Isn’t The Only Thing Canadians Do Well With PUR Vodka | Dieline


Apparently healthcare, maple syrup, and dealing with COVID-19 is not the one factor that Canadians do effectively. Doing a 180 on conventional vodka packaging that’s clear or primarily white, to focus on the purity of the product, Pur Vodka chooses a jet black shade pallate with white typeface. The redesign removes the diamond sample and extra antiquated design kinds from the unique bottle, and brings this spirit model into trendy occasions.??This clear design permits the gold foil medals that the spirit has garnered to be in focus. This can be a vodka that isn’t solely modern and funky, however revels in how understated it is design is. 


Revamp of Pur Vodka’s model identification and packaging, the world’s most awarded Canadian vodka.

The inspiring entrepreneurial story of Pur Vodka drove the evolution of its model picture. With its elegant and understated new branding, Pur Vodka emerges because the image of fierce dedication and the achievement of desires. The black background and the subtlety of metallic gray emphasize the embossed metallic medals on the identical label. The maple leaf is a nod to the model’s Canadian provenance. True to the title, the cleaner design of the brand and packaging will evolve extra readily in markets outdoors of Quebec.

Refonte de l’identité de marque et de l’emballage de Pur Vodka, la vodka canadienne la plus médaillée au monde et la plus récompensée en Amérique.

L’histoire entrepreneuriale inspirante de Pur Vodka est au cœur de l’évolution de son picture de marque. Pur Vodka s’impose comme le symbole du travail acharné et de la réalisation des rêves avec son nouveau branding sobrement élégant. Le fond noir et la subtilité du gris métallisé met en valeur les médailles en estampage métallique à même l’étiquette. La provenance canadienne est assumée avec la feuille d’érable. Fidèle au nom, le design plus épuré du brand et de l’emballage évoluera plus facilement dans les marchés hors Québec.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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