Branding
Monday May 17, 2021 By David Quintanilla
Helmsman White Rum Features Nautical Nods Throughout The Design | Dieline


Society developed the model design, packaging, and copywriting for the New Zealand-based model Helmsman White Rum. The packaging is easy, with a two-tone palette consisting of black and iridescent blue. The palm tree icon on the prime of the label and the anchor on the backside are the proper nods to the corporate’s island house. This design leans to the extra simplistic aspect of issues however nonetheless retains it balanced and thrilling with particulars sprinkled all through.


Editorial photograph

?Since 2012 Helmsman have been crafting blends of rum and bringing it to New Zealand shores. After efficiently launching the preliminary model the staff challenged us to assist produce new rum merchandise for various markets. The favored vary sits as an reasonably priced, prime quality choice good for social events and cocktails.

We scour the world for less than the very best rum. We do it for the curious, the seekers and the explorers. The souls that share the center of the ocean. Take pleasure in neat or along with your mixer of selection.

Editorial photograph
Editorial photograph
Editorial photograph



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