Branding
Saturday December 5, 2020 By David Quintanilla
Heritage Rice Co. – Something Old & Something New | Dieline


Heritage Rice pays homage to it is historical past with a model design that showcases a conventional farmer pulling his cart of rice. The distinctly Americana serif typeface blends blue and orange for a daring label design. The varied stripes that denote rice sorts permit the model story to take care of intact throughout all variants. From one household to your loved ones’s desk, Heritage Rice understands the worth of household values. 


Heritage Rice is a product from the Stewart household, a Seventh-generation farming household whose traditions are deep-rooted in honesty and devoted stewardship of the land. Rob Lieberfarb explains the artistic course of:

“We needed to provide Heritage Rice Co. a model id that may talk the wealthy historical past of the corporate. You hear the identify ‘Heritage Rice’ and it will probably conjure up sure pictures. I used to be given some outdated pictures by the corporate that truly depicted their ancestors’ farming on the land. There was a photograph of an outdated mule-drawn wagon with the rice crop and farmer. I made a decision for example this scene in a woodcut fashion to set a classic tone and use it as the principle emblem. The unique picture is on the again of the pouch. For the entrance of the pouch, the brand takes middle stage together with a window view of the homegrown rice. To distinguish the sorts of rice, we used some contrasting colourful stripes as a border. Every bag’s shade scheme works by itself and when introduced as a full group. The corporate was very happy with the ultimate end result. Their new branding performs an important position in increasing their enterprise.”

Heritage Rice Co.’s packaging is an ideal mix of outdated and new similar to the corporate and its founders. The woodcut fashion illustration truly depicts how the Stewart household farmed way back. They proceed this farming custom in immediately’s fashionable age. The brand and illustration are paired with brilliant stripes in tonal concord. These shade schemes excite and pop, but work to additional convey the classic message. Heritage Rice is homegrown premium rice harvested in Missouri, U.S.A. Within the bundle window, you see precisely what you might be getting, a premium product harvested with historical past and love.

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