Branding
Saturday December 5, 2020 By David Quintanilla
Heritage Rice Co. – Something Old & Something New | Dieline


Heritage Rice pays homage to it is historical past with a model design that showcases a conventional farmer pulling his cart of rice. The distinctly Americana serif typeface blends blue and orange for a daring label design. The assorted stripes that denote rice varieties permit the model story to take care of intact throughout all variants. From one household to your loved ones’s desk, Heritage Rice understands the worth of household values. 


Heritage Rice is a product from the Stewart household, a Seventh-generation farming household whose traditions are deep-rooted in honesty and devoted stewardship of the land. Rob Lieberfarb explains the artistic course of:

“We wished to provide Heritage Rice Co. a model id that will talk the wealthy historical past of the corporate. You hear the identify ‘Heritage Rice’ and it might probably conjure up sure photos. I used to be given some previous images by the corporate that really depicted their ancestors’ farming on the land. There was a photograph of an previous mule-drawn wagon with the rice crop and farmer. I made a decision as an instance this scene in a woodcut model to set a classic tone and use it as the primary brand. The unique photograph is on the again of the pouch. For the entrance of the pouch, the brand takes middle stage together with a window view of the homegrown rice. To distinguish the sorts of rice, we used some contrasting colourful stripes as a border. Every bag’s colour scheme works by itself and when offered as a full group. The corporate was more than happy with the ultimate consequence. Their new branding performs a vital function in increasing their enterprise.”

Heritage Rice Co.’s packaging is an ideal mix of previous and new identical to the corporate and its founders. The woodcut model illustration truly depicts how the Stewart household farmed way back. They proceed this farming custom in as we speak’s fashionable age. The emblem and illustration are paired with vibrant stripes in tonal concord. These colour schemes excite and pop, but work to additional convey the classic message. Heritage Rice is homegrown premium rice harvested in Missouri, U.S.A. Within the package deal window, you see precisely what you might be getting, a premium product harvested with historical past and love.

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