Branding
Friday June 25, 2021 By David Quintanilla
Herz Uber Kopf Was Designed For The Youthful Explorer | Dieline


Herz über Kopf is a wine that celebrates the thought of youth. With a bottle that is intricate and beautiful but fully unpretentious, it is accessible for all, even those who won’t be established themselves. The design system is modern by means of its basic design system and coloration hues which can be enjoyable and hip. Designed by Bravo Design, the patron in thoughts behind the design is pleasant and unafraid of recent experiences that shines by means of fantastically.


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In a lesson of name authenticity, Germany-based wine model, Herz über Kopf, not too long ago acquired the providers of our South African design firm, Bravo Design in Cape City, to help it with its label designs. As an alternative of solely telling its prospects to make decisions impressed by their hearts, Andreas Ambs, winemaker and proprietor of Herz über Kopf led by instance when he determined to not be encumbered by language or boundaries when it got here to selecting a design company – deciding on one located on the tip of Africa, as a result of that is the place he discovered the environment, the creativity and the personalities of a design workforce to swimsuit his model.

Herz über Kopf is the ‘younger, uncomplicated and fun-loving model’ of established vineyard, Josef Ambs in Kaiserstuhl. The model launched in 2019 with a white wine (Müller Thurgau) and shortly thereafter, a Rosé.

Meant to characterize a brand new and galvanizing wine idea, the model opted to not essentially deal with the wine varieties, however reasonably what the wine represents: freedom and people particular moments through which the center wins! The emotive ingredient was to turn out to be the figuring out issue for a wine label design that needed to seize the eye of customers who’re sociable and searching for new experiences. Being a enjoyable market phase, these customers are additionally notoriously troublesome to design for; they purchase on impulse, which implies a wine label has to entice sufficient to elicit an impulse purchase, whereas being participating sufficient to additionally convert them into loyal followers.

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Our response was to design a packaging idea that creates curiosity within the German middle-segment market, with a horny label that’s highly effective – however not overpowering. We achieved this with a design that’s tremendous funky and modern, supported with basic design values of color and form to help model recall and recognition – with the very robust circle and teal color – creating recall from 5 metres away. The model story involves life with the ornamental element – the gang of tiny outlines of individuals caught in ‘heart-driven’ moments – that you just have interaction with after getting the model in hand. The circles appear to characterize ripples of power, pulsating from the middle of the label which additionally depicts the model identify, with ‘Kopf’ cleverly inverted as a literal interpretation of the model’s ethos.

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As soon as the design was signed off, Vollherbst Labels in Germany supplied the print and ending idea: an aesthetic embossed label with copper foil that elevated the label, whereas additionally being a funds applicable choice.

Creativity definitely doesn’t occur in isolation. One of the best outcomes are achieved when the studio and consumer work collectively in fixing inventive challenges – as a workforce. This symbiotic synergy is the place the younger and progressive workforce of Herz über Kopf actually shined. This ‘co-creation’ perspective – throughout 13 000kms – resulted in a design that may declare its distinctive spot within the hearts of customers. Job completed!

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Editorial photograph



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