Hop Atomica’s packaging pays shut consideration to the alchemy and science that goes into craft brewing whereas additionally using a typeface that feels straight out of Baz Luhrmann’s adaptation of The Nice Gatsby. It has a hip persona, with simply sufficient touches of luxurious and refinement, what with the entire contrasting gold and aluminum silver.
In fact, in addition they have beers known as “Schwing” and “Freakin Stoked,” so what do we all know aside from that we need to drink it now.
Hop Atomica is a Savannah-based micro-brewery and neighborhood gastropub in Savannah, Georgia.
Hop Atomica’s location – a Fifties period service station – served because the inspirational origin for a model that blends clear geometries, scientific discovery and elegant-yet-delicate detailing. Define created a customized wordmark with rhythmic levitating letterforms and paired it with a core mark and model patterning that nods to molecules, magnetic fields, orbits and beer hops.
Wrap labels let the cans’ deliberately contrasting metallics play towards washed, matte classic hues and gold foils seen on every brew’s label. The brewery’s sense of cheeky allure is carried by on can copy, with totally different brews itemizing playful warnings or hypotheses.
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