Wednesday April 14, 2021 By David Quintanilla
How to Use WhatsApp for Business: Tips and Tools

When you’ve in all probability already included platforms like Twitter and Fb in your social media strategy, WhatsApp may very well be equally as necessary to your model.

That’s proper: WhatsApp isn’t only for texting your coworkers or video chatting with your loved ones in a special metropolis. It may be used for enterprise, too.

WhatsApp Business was created particularly with small enterprise homeowners in thoughts. It might probably assist you join along with your clients and help them with quick, customized customer support.

When you’ve by no means thought of including a WhatsApp Enterprise account into your model’s social technique, we’ll discover why that is likely to be a good suggestion.

What is WhatsApp?

WhatsApp is a messaging app, like Facebook Messenger or We Chat.

The cell app makes use of the cellphone’s Web connection to allow you to talk with different WhatsApp customers, making it an reasonably priced different to worldwide calling or texting.

WhatsApp was an impartial messenger firm when it launched in 2009, however Facebook acquired it in 2014. As of 2021, it’s nonetheless owned by Fb.

Folks use WhatsApp for enterprise or private use as a result of:

  • It’s free. The one fees you may get are knowledge roaming fees.
  • It’s dependable. So long as you’re linked to wi-fi or have cell knowledge, you should utilize WhatsApp to speak with customers everywhere in the world.
  • It’s broadly out there. There are WhatsApp customers in 180 completely different nations.
  • It’s not nearly texting. You should use WhatsApp for voice messages, calls and video calls, in addition to sharing images, movies, paperwork, or your location.

8 WhatsApp stats you in all probability didn’t know

The numbers converse for themselves.

1. WhatsApp is the most well-liked cell messenger app on the planet

2 billion folks worldwide use WhatsApp at the very least as soon as per thirty days.

This locations WhatsApp forward of different in style messenger apps: Fb Messenger with 1.3 billion customers and WeChat with 1.2 billion customers.

social media platforms monthly active users in millions

Supply: Statista

2. WhatsApp is the third most-used social media community on the planet

It’s behind solely Fb and YouTube for worldwide recognition.

the world's most-used social platforms

Supply: Hootsuite

3. 58% of WhatsApp customers use the app greater than as soon as every day

Actually, within the USA, the common individual makes use of it 143 times a month.

4. As of 2019, WhatsApp had greater than half a billion each day energetic customers

That’s an increase from 450 million on the finish of 2018.

5. Most of WhatsApp’s new customers in 2020 are within the USA

Following the States, the nations with the most WhatsApp downloads in 2020 had been Brazil, the UK, India, then Mexico.

social platforms number of downloads in millions

Supply: Statista

6. 27% of American WhatsApp customers are ages 26 to 35

American WhatsApp users demographics

Supply: Statista

7. WhatsApp largely is used to maintain involved with family and friends

That’s why 82% of Americans use the app. Different in style causes embrace strengthening knowledgeable community (13%) and getting leisure (10%).

8. Essentially the most WhatsApp calls ever made was New 12 months’s Eve 2020

A document 1.4 billion video and voice calls had been made utilizing WhatsApp on December 31, 2020.

Tips on how to use WhatsApp for enterprise

Whereas solely 4% of American WhatsApp users downloaded the app to observe manufacturers or corporations, there’s nonetheless enormous worth in utilizing WhatsApp for your online business.

WhatsApp Enterprise was built specifically with the small business owner in thoughts and affords specialised options that may assist you join along with your clients.

To get began, you want a WhatsApp Enterprise account. When you don’t have one but, observe these easy step-by-step directions.

Tips on how to create a WhatsApp Enterprise account

1. Obtain the WhatsApp Enterprise app for Android or iPhone

Discover the app on the App Store or Google Play, or download it via WhatsApp’s site.

download WhatsApp business app

2. Conform to the phrases and circumstances

WhatsApp business terms and conditions

3. Enter your online business’s cellphone quantity

enter business phone number

4. Fill in your particulars

After you enter your cellphone quantity, you’ll mechanically be directed to this web page. Fill within the important particulars like your online business identify, add a profile image and choose a class that greatest describes your online business.

fill in details on business profile

5. Study extra in regards to the WhatsApp enterprise instruments

Within the subsequent step, you may find out about organising a product catalog to your ecommerce or automated messaging.

explore business tools

You too can skip the tutorial and go straight to settings.

business tools settings

Earlier than you progress on to superior options like automated messaging, ensure that so as to add extra details about your online business. You may handle addresses, hours and web sites within the Enterprise Profile class in settings.

edit business profile

6. Now, begin connecting along with your clients

That’s it! Now that you understand how to create a WhatsApp account for your online business, you can begin utilizing the messenger app to speak with clients.

4 nice makes use of of WhatsApp for enterprise

So, why must you use WhatsApp as a enterprise proprietor? Listed here are 4 issues the app may assist you with.

Elevate your customer support

With a WhatsApp Enterprise account, you can also make your social media customer service extra environment friendly and private.

On high of serving as a channel for direct messaging, WhatsApp Enterprise has a number of instruments that you should utilize to raise communication with clients:

  • Quick Replies. Save solutions to generally requested questions as templates and arrange shortcuts. This gives you again the time you’ll spend typing out the solutions to repeating questions. And, your clients will get their questions answered sooner.

  • Labels. Use labels to prepare and categorize customers and messages. This may assist you type messages by urgency and acknowledge returning clients. You should use pre-programmed labels or create new ones that make sense for your online business.

business tools labels

  • Away Messages and Greeting Messages. Arrange these automated messages so your buyer will get a response instantly, even when you’re unable to reply. It is a nice approach to set expectations for response instances if a buyer reaches out exterior of your online business hours.

On high of all this, it’s merely straightforward and reasonably priced to speak with worldwide clients through WhatsApp Enterprise.

Showcase your merchandise in a catalog

You may consider WhatsApp Business’s catalog tool as a cell storefront. It lets your clients browse your merchandise with out leaving the app.

This instrument is beneficial for highlighting new merchandise, seasonal collections or bestsellers.

Listed here are a couple of key information in regards to the catalog:

  • You may add a most of 500 services or products.
  • Every services or products can embrace a title, worth, description, product code and hyperlink to the product in your web site.
  • Every product has a picture.
  • You may share hyperlinks from the catalog in WhatsApp conversations.

Talk with colleagues or staff

WhatsApp Enterprise isn’t only for speaking with clients. It’s additionally a helpful approach to keep in contact with staff. Actually, messenger apps like WhatsApp are utilized by 79% of execs for communication at work.

platforms used for communicating at work

Supply: Digital 2020

The group chat characteristic enables you to message with as much as 256 folks at one time. It’s potential to ship PDFs and different paperwork over WhatsApp enterprise. Recordsdata could be as much as 100MB.

Community with different professionals

Lastly, you utilize WhatsApp to speak with others in your business. The app’s video name instrument can be utilized in knowledgeable networking capability, similar to Zoom or Skype.

You may even sync WhatsApp Enterprise along with your desktop, so these skilled networking calls could be finished out of your workplace laptop moderately than your cellphone.

4 helpful Whatsapp enterprise instruments

Sparkcentral by Hootsuite

Sparkcentral makes customer support conversations a breeze. It’s an automatic messaging platform, supreme for managing excessive volumes of messages.

Sparkcentral affords chatbots and AI options that assist companies automate customer support throughout social platforms — multi function dashboard. It really works with WhatsApp, in addition to Fb Messenger, WeChat, Instagram and extra.


WhatsAuto is one other answer you should utilize to construct higher auto-replies. WhatsAuto enables you to create a chatbot, schedule auto-replies and simply flip auto-replies on and off.


Supply: Google Play

Cleanup for Enterprise WhatsApp

Obtain this business tool when you don’t wish to spend time manually deleting previous information off of WhatsApp. Cleanup makes cleansing up WhatsApp Enterprise straightforward — you may choose a number of information without delay and rapidly delete previous pictures, movies, audio information, notes and profile footage. The app works offline, too.

Standing Saver For WhatsApp Scan

This app makes managing your online business’s WhatsApp contact record straightforward. Use it to import WhatsApp contacts into your iPhone, merge duplicate contacts and join with somebody on WhatsApp with out including them as an official contact.

So, there you have got it! Now you understand why WhatsApp may very well be an important instrument for your online business. Don’t neglect: messenger apps like WhatsApp Enterprise are nice methods to raise customer support, and enhance communication with each your clients and your group.

Save time constructing an environment friendly buyer help system on social media with Hootsuite. Reply to questions and complaints, create tickets from social conversations, and work with chatbots all from one dashboard. Strive it free at the moment.

Get Started

Simply handle all of your social media in a single place and save time with Hootsuite.

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