Marketing
Friday April 9, 2021 By David Quintanilla
How Video is Influencing Consumer Decision-Making in 2021 [Infographic]


In 2021, video continues to be a strong device to attach and have interaction together with your clients – however with nearly all of manufacturers shifting their choices on-line, it is no suprise that consumers habits have also changed.

So, the place are customers looking for now, and is video nonetheless influencing their buy selections?

To supply extra perception, the crew at Animoto not too long ago surveyed 580 customers. 

Listed below are a few of their key findings:

  • 93% of customers mentioned video is useful when buying a product
  • Customers mentioned video was their #1 favourite kind of content material from manufacturers on social media
  • Fb, Instagram, and YouTube are the highest three platforms customers use to search out probably the most new services or products
  • When studying a couple of new services or products, customers favor video over studying a couple of product or photographs

Try the infographic beneath for extra key developments, suggestions, and inspiration.



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