Branding
Wednesday June 23, 2021 By David Quintanilla
If Life Was Like This Box Of Chocolates… | Dieline


This can be a field of candies that you simply may get confused with a luxurious piece of jewellery or accent. Smith &+ Village’s packaging design for Harrods’ packing containers of candies is lavish. The outsized “H” monogram paired with colour mixtures which can be past fabulous are the right particulars, to not point out the superbly color-coordinated ribbon. These well-designed merchandise are a superb addition to the cabinets of Harrods’ uniquely candy expertise.


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Smith &+ Village’s designs for Harrods’ personal model confectionery are sitting fairly within the luxurious retailer’s newly opened Chocolate Corridor. It’s the final of Harrods’ famed meals halls to be revamped, and the pièce de résistance. For anybody who has missed the theatre of real-life purchasing, this may sate their wishes.

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Guests can see artisans at work making bonbons, crammed bars and different delights, with dwell demonstrations from Harrods’ in-house chocolate masters. And naturally the corridor homes the crème de la crème of chocolate manufacturers, from Pierre Marcolini, William Curley and To’ak, whose Guayasamin Artwork Sequence bars retail at £350 for 50g. 

“Harrods is known all through the world for being the house of tremendous manufacturers, and we knew we wanted to create an excellent model out of confectionery. Says Richard Village, Technique Director of Smith&+Village. “We made very certain that the design of the brand new packaging adopted the ideas of an excellent model and conveyed the identical opulent appear and feel. 

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“Utilizing stunning supplies, stunning model sample and the massive ‘H’ monogram, it has made one thing uber-luxurious and seductive that sits fortunately amongst different luxurious chocolate manufacturers and looks like a world-class chief of this fabulous class.”

The revamped Chocolate Corridor recognises the significance the constructing’s Grade I-listed standing, whereas incorporating fashionable supplies and know-how. Taking the stage alongside the fantastically restored Edwardian tilework, Smith&+Village’s tubs of cocoa dusted fruit and nuts are a symphony of variegated colors, someway managing to be each understated and celebratory. They work fantastically as lively components of the shop’s visible language and as particular person covetable presents. 

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“These rooms are extremely spectacular and we wanted to having one thing that each echoed the grandeur of the chocolate corridor and would even be contextualised inside it, in order that all of it tells a seamless Harrods story,” says Richard.

In addition to the cocoa dusted fruit and nuts, the vary encompasses chocolate thins, fondant, and enormous truffle choice, Turkish delight and outdated confectionary favourites like cola cubes. The ‘H’ monogram repeated in gold towards a scrumptious color palette turns into a form of home examine sample, conveying the finesse of the treats inside. 

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Harrods first bought chocolate bars again in 1870, earlier than starting to make its personal in-house chocolate in 1897. Smith&+Village is proud to be a part of the newest chapter of Harrods’ story, serving to safe it standing as a world-leading chocolate maker and purveyor. This new vary of luxurious packaging enhances the pleasure of gifting and delivers the joyful anticipation of fine style.

Editorial photograph
Editorial photograph



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