Branding
Wednesday May 12, 2021 By David Quintanilla
Inspired By His Mom and Her Tasty Pepper Sauce, Roofeeo Launches Jah Mama | Dieline


Many have taken up a brand new pastime or picked up long-since ignored pursuits over the previous 12 months. Many revolved across the kitchen, studying to prepare dinner new dishes, or recreating household favorites from reminiscence, particularly if it’s the recipe of a beloved one who has since handed. Musician Jahphet Landis, recognized professionally as Roofeeo, spent a lot of his quarantine on the latter, seeking to recreate his mom’s “pepper sauce,” a spicy condiment he remembers fondly from his childhood.

Nicely, it appears like he lastly landed on the tasty concoction, and he is now promoting it as Jah Mama Sauce.

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“I used to be impressed to reinvent my very own mix of my mom’s pepper sauce throughout quarantine as a strategy to join with dwelling and to have a good time and honor the lifetime of my mama,” Roofeeo defined in a press release. “What makes Jah Mama distinctive is the Latin Caribbean soul, the story, and the celebration of household and tradition behind it, to not point out the potent kick of spice that can deliver any meals to life.”

Editorial photograph

The branding and visible id for Jah Mama, by artist and designer Pres Rodriguez, is pushed by daring and colourful graphics that mix the Caribbean-Panamian roots of the sauce and its founder, seasoned with some funky retro kind remedy besides. The label is thrilling and engaging, and the purple flower on the middle of the emblem will get cleverly surrounded by the model’s title in vegetal tones of inexperienced and yellow. Packaged in clear bottles, Jah Mama’s brand will get complemented by the sauce’s orange hue.

Editorial photograph

Jah Mama is visually heat and welcoming with a novel throwback aptitude with an NYC bodega vibe. The bottle is shiny and daring, on-point for a scorching sauce seeking to break by way of a crowded market. The flower on the middle of the emblem blooms up proudly, projecting a female power and evocative of a mom’s love.





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