Branding
Thursday February 4, 2021 By David Quintanilla
Introducing Beefeater’s Take On Light Gin | Dieline


Beefeater, the gin your uncle used to get tipsy on at Christmas dinner, just lately launched a lower-ABV spirit drink in Spain. Boundless Model Design was commissioned to design a label that may keep true to the unique however make it clear to somebody searching for a extra informal possibility that was, actually, lighter. The long-lasting, purple accent colours of the brand new label pop in distinction to the light, matte London scene within the background whereas introducing a blue tint on the underside half of the bottle.

I am gonna sip this with my pinky out. 


Trying to goal the surging demand from world customers for no/low spirits, Beefeater wished to create a lighter drink expertise for these in search of a extra balanced way of life. Constructing on the success of the timeless traditional, Beefeater London Dry Gin, this new providing has been formulated with the precise quantity of alcohol wanted to keep up its distinct Beefeater taste. 

Editorial photograph

This new innovation wanted to be a breakthrough in each proposition and design that established a brand new tone and expertise for gin drinkers. We regarded to do that by creating a particular aesthetic for Beefeater that stays true to the brand new grasp model appear and feel, whereas making certain the full-flavored mild spirit.

Editorial photograph

Model led, efficient but easy, the design options the long-lasting Yeoman Warden standing in entrance of the Tower of London, preserving authenticity and robust storytelling. The design ensures consideration is captured with the daring and outstanding Mild logotype. Additional making certain distinction, Boundless has used sturdy shade, creating an iconic palette for the brand new Beefeater model.

Hamish Shand, Founder and Artistic Director of Boundless Model Design says, “We’re thrilled to have been working with Beefeater on this thrilling new proposition. In such a quickly creating class, making a standout design for the brand new Beefeater Mild was very important to command consideration in such a prevalent Spanish market. This progressive new proposition is impressed by Beefeaters genuine London heritage, enriched with vibrant shade, intricate embossing and a tactile paper label.” 



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