Branding
Wednesday February 17, 2021 By David Quintanilla
It’s More Than Sunflower Seed Oil, It’s FLWRPWR | Dieline


FLWRPWR reached out to Sweet Brophy Artistic with a view to give their model packaging a crispy edge over their competitors. What was as soon as thought to be an anti-war slogan within the late 60s and early 70s, is now going to be identified for offering smiles and satisfaction from the grocery retailer shelf to the second you notice you already had the final chip. 

Focusing predominantly on retro shade schemes and the mixture of sentimental, rounded shapes and sharp-angled strokes, Sweet did properly to acknowledge the beliefs of the 70s tradition by way of her design. The emphasis on well being and wellness by way of the inclusion of sunflower seed oil is discovered, not solely within the intelligent title, however within the incorporation of nature on the label as properly. The sunny, contagious smiles on the cartoon flowers recommend a stage of belief in the entire and natural elements inside.


Editorial photograph

FLWRPWR Vege Crisps are vegetable crisps with a sunflower seed oil twist. The daring, funky branding paired with the muted color scheme and blocky structure, come collectively to formulate a model id that has a wow issue. 

Editorial photograph

The rounded typography is a nod to the historically 60’s and 70’s vibe, which add to the “flower energy” theme of the model’s namesake. Every shade contrasts one another properly, making for a robust shelf presence. The retro vibes juxtapose the trendy facet of a gluten free product class. This does properly to set FLWRPWR other than the competing vegetable crisp varieties.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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